Who owns L'Oréal Paris?
L'Oréal Paris is owned by L'Oréal (France, EPA: OR).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: L'Oréal Universal Registration Document 2025, L'Oréal S.A, 1 March 2026. Last checked .
Key facts
- Current owner
- L'Oréal S.A. reported
- Owner HQ
- 🇫🇷 France, Clichy
- Origin
- 🇫🇷 France
- Founded
- 1909
- Category
- Personal care & beauty › Hair care › Hair colour & styling
- Parent ticker
- EPA: OR
- Trademark registrant
- L'OREAL (USPTO)
- Last verified
- · 2 sources
About L'Oréal Paris
L'Oréal Paris is the group's mass-market flagship, spanning hair colour, skin care, cosmetics and styling. Its Because I'm Worth It slogan, written in 1971 by a 23-year-old copywriter, is among the longest-running advertising lines in the industry and was unusual for addressing the buyer rather than a man judging her.
Trademark record for L'Oréal Paris
The USPTO record for the L'Oréal Paris mark lists L'OREAL as the owner of record (serial number 88802001). A trademark is often held by a group company rather than the listed parent, so the registrant's name can differ from the owner named above.[2]
Ownership timeline of L'Oréal Paris
Where L'Oréal Paris sits in L'Oréal
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full L'Oréal ownership tree →
See the full L'Oréal brand portfolio (21) →
Other brands owned by L'Oréal
L'Oréal controls 21 brands on Brandtree, 21 of them in personal care & beauty.
Also in personal care & beauty
- Aesop (1987)
- CeraVe (2005)
- Creed (1760)
- Essie (1981)
- Garnier (1904)
- Kérastase (1964)
- Kiehl's (1851)
- La Roche-Posay (1975)
- Lancôme (1935)
- Matrix (1980)
- Maybelline (1915)
- Mixa (1924)
- NYX Professional Makeup (1999)
- Redken (1960)
- shu uemura (1983)
- SkinCeuticals (1997)
- Thayers (1847)
- Urban Decay (1996)
Other brands in hair colour & styling, and who owns them
The 29 brands in hair colour & styling on Brandtree belong to 16 owners. The largest is Hoyu, with 6; L'Oréal has 2.
About the owner: L'Oréal
L'Oréal is a publicly listed company headquartered in Clichy, France, founded in 1909. Brandtree records 21 brands under its control, and it is listed as EPA: OR.
L'Oréal was founded in 1909 by chemist Eugène Schueller, who had developed a hair dye. It is the largest cosmetics company in the world and is organised into consumer products, luxe, dermatological beauty and professional products. The Bettencourt Meyers family and Nestlé are its two largest shareholders.
🇫🇷 L'Oréal Paris and other French brands
Brandtree records a controlling owner for 322 brands that began in France. 100 of them (31%) are now controlled by a company headquartered in another country; L'Oréal Paris is not one of them.
- A-Derma — Pierre Fabre 🇫🇷
- Axe — Unilever 🇬🇧
- BIC Razors — BIC 🇫🇷
- Bioderma — NAOS 🇫🇷
- Botot — Bolton Group 🇮🇹
- Chanel No. 5 — Chanel 🇬🇧
Frequently asked questions
Who is the parent company of L'Oréal Paris?
The parent company of L'Oréal Paris is L'Oréal, a publicly listed company headquartered in France.
Is L'Oréal Paris French?
Yes. L'Oréal Paris originated in France in 1909 and its owner, L'Oréal, is also headquartered in France.
Is L'Oréal Paris still owned by L'Oréal?
Yes. As of 28 September 2026, L'Oréal Paris is still owned by L'Oréal. The ownership record was last checked against primary sources on that date.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] L'Oréal Universal Registration Document 2025 — L'Oréal S.A., Annual report, published 1 March 2026; retrieved 16 September 2026.
- [2] USPTO: L'ORÉAL PARIS, serial 88802001 — United States Patent and Trademark Office, Trademark registry; retrieved 28 September 2026.
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