shu uemura is owned by L'Oréal (France, EPA: OR), which acquired the brand in 2004.[1][2] shu uemura was founded in 1983 in Japan and was independent until 2004.
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: L'Oréal Universal Registration Document 2025, L'Oréal S.A, 1 March 2026. Last checked .
shu uemura was founded by a Japanese makeup artist who created the first cleansing oil in 1967 after seeing how heavy studio makeup damaged actors' skin. L'Oréal acquired the brand in 2004. Cleansing oil is now the first step of the double cleanse that is standard in Japanese and Korean routines and increasingly common elsewhere.
The USPTO record for the shu uemura mark lists L'Oreal as the owner of record (serial number 73512195). A trademark is often held by a group company rather than the listed parent, so the registrant's name can differ from the owner named above.[3]
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full L'Oréal ownership tree →
See the full L'Oréal brand portfolio (21) →
L'Oréal controls 21 brands on Brandtree, 21 of them in personal care & beauty.
L'Oréal has more brands in makeup on Brandtree than any other owner: 5 of 43.
| Brand | Owner | Owner based in |
|---|---|---|
| ADDICTION | KOSÉ | 🇯🇵 Japan |
| CoverGirl | Coty | 🇺🇸 United States |
| Bobbi Brown | Estée Lauder | 🇺🇸 United States |
| Eudora | Grupo Boticário | 🇧🇷 Brazil |
| Flower Knows | Proya | 🇨🇳 China |
| Little Ondine | Yatsen | 🇨🇳 China |
| AGE20'S | Aekyung | 🇰🇷 South Korea |
| PIXY | Mandom | 🇯🇵 Japan |
L'Oréal is a publicly listed company headquartered in Clichy, France, founded in 1909. Brandtree records 21 brands under its control, and it is listed as EPA: OR.
L'Oréal was founded in 1909 by chemist Eugène Schueller, who had developed a hair dye. It is the largest cosmetics company in the world and is organised into consumer products, luxe, dermatological beauty and professional products. The Bettencourt Meyers family and Nestlé are its two largest shareholders.
Brandtree records a controlling owner for 448 brands that began in Japan. 22 of them (5%) are now controlled by a company headquartered in another country, shu uemura among them.
L'Oreal acquired shu uemura, founded by a Japanese makeup artist who created the first cleansing oil in 1967 after seeing how heavy studio makeup damaged actors' skin. Cleansing oil is now the first step of the double cleanse standard across Japanese and Korean routines. Only the year is documented here.
The parent company of shu uemura is L'Oréal, a publicly listed company headquartered in France.
shu uemura originated in Japan in 1983, but it is owned today by L'Oréal, which is headquartered in France. So shu uemura is a Japanese-origin brand under French ownership.
L'Oréal completed its acquisition of shu uemura in 2004, after announcing the deal in 2004. The price was not disclosed.
shu uemura was an independent company from its founding in 1983 until L'Oréal acquired it in 2004.
Yes. As of 28 September 2026, shu uemura is still owned by L'Oréal. The ownership record was last checked against primary sources on that date.
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
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