Who owns Aujua?
Aujua is owned by Milbon (Japan, TSE: 4919).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Milbon brand list (ブランド), Milbon Co., Ltd. Last checked .
Key facts
- Current owner
- Milbon Co., Ltd. reported
- Owner HQ
- 🇯🇵 Japan, Tokyo
- Origin
- 🇯🇵 Japan
- Founded
- 2010
- Category
- Personal care & beauty › Hair care › Shampoo & conditioner
- Parent ticker
- TSE: 4919
- Last verified
- · 1 sources
About Aujua
Aujua is a premium hair care brand that Milbon launched in April 2010, according to its corporate history, drawing on research into Japanese black hair and Japan's climate. Milbon describes it as a hair care system that builds a made-to-order programme for each person, combining counselling, hair diagnosis and home care. The company upgraded the brand in November 2017.
Ownership timeline of Aujua
Where Aujua sits in Milbon
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Milbon ownership tree →
See the full Milbon brand portfolio (7) →
Other brands owned by Milbon
Milbon controls 7 brands on Brandtree, 7 of them in personal care & beauty.
Also in personal care & beauty
Other brands in shampoo & conditioner, and who owns them
The 55 brands in shampoo & conditioner on Brandtree belong to 30 owners. The largest is Unilever, with 7; Milbon has 3.
| Brand | Owner | Owner based in |
|---|---|---|
| Clear | Unilever | 🇬🇧 United Kingdom |
| Alpist | Aekyung | 🇰🇷 South Korea |
| Brillare | Emami | 🇮🇳 India |
| Garnier | L'Oréal | 🇫🇷 France |
| Movit | Movit | 🇺🇬 Uganda |
| Head & Shoulders | Procter & Gamble | 🇺🇸 United States |
| SebiRinse | Ego Pharmaceuticals | 🇦🇺 Australia |
| Tío Nacho | Genomma Lab | 🇲🇽 Mexico |
About the owner: Milbon
Milbon is a publicly listed company headquartered in Tokyo, Japan, founded in 1960. Brandtree records 7 brands under its control, and it is listed as TSE: 4919.
Milbon is a Japanese maker of professional salon hair care, hair colour and styling products. Its corporate history says it began in 1960 as Yutaka Biyo Kagaku in Osaka, took the name Milbon in 1965, listed on the Tokyo Stock Exchange in 2000 and moved its head office to Chuo-ku, Tokyo in 2017. Its brand list is published on its Japanese website, with an English site at milbon.com.
🇯🇵 Aujua and other Japanese brands
Brandtree records a controlling owner for 437 brands that began in Japan. 21 of them (5%) are now controlled by a company headquartered in another country; Aujua is not one of them.
Frequently asked questions
Who is the parent company of Aujua?
The parent company of Aujua is Milbon, a publicly listed company headquartered in Japan.
Is Aujua Japanese?
Yes. Aujua originated in Japan in 2010 and its owner, Milbon, is also headquartered in Japan.
Is Aujua still owned by Milbon?
Yes. As of 4 October 2026, Aujua is still owned by Milbon. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Milbon brand list (ブランド) — Milbon Co., Ltd., Official document; retrieved 4 October 2026.
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