Who owns Beauteen?
Beauteen is owned by Hoyu (Japan).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Hoyu Co., Ltd. company outline and history. Last checked .
Key facts
- Current owner
- Hoyu Co., Ltd. reported
- Owner HQ
- 🇯🇵 Japan, Nagoya
- Origin
- 🇯🇵 Japan
- Founded
- 1990
- Category
- Personal care & beauty › Hair care › Hair colour & styling
- Last verified
- · 1 sources
About Beauteen
Beauteen is a Hoyu fashion hair colour series that the company's history records as released in 1990, the same year Hoyu announced a collaboration with the colorist Daniel Galvin. Hoyu's consumer products page describes it as a hair colour brand for young women who want to improve their looks and enjoy fashion, and lists it beside Beautylabo.
Ownership timeline of Beauteen
Where Beauteen sits in Hoyu
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Hoyu ownership tree →
See the full Hoyu brand portfolio (6) →
Other brands owned by Hoyu
Hoyu controls 6 brands on Brandtree, 6 of them in personal care & beauty.
Also in personal care & beauty
- Beautylabo (1995)
- Bigen (1957)
- CIELO (1997)
- Men's Bigen (1987)
- PROMASTER (1998)
Other brands in hair colour & styling, and who owns them
Hoyu has more brands in hair colour & styling on Brandtree than any other owner: 6 of 29.
| Brand | Owner | Owner based in |
|---|---|---|
| Elujuda | Milbon | 🇯🇵 Japan |
| got2b | Henkel | 🇩🇪 Germany |
| Samantha | Kino Indonesia | 🇮🇩 Indonesia |
| ghd | KKR | 🇺🇸 United States |
| L'Oréal Paris | L'Oréal | 🇫🇷 France |
| Revlon ColorSilk | Revlon | 🇺🇸 United States |
| Clairol | Coty | 🇺🇸 United States |
| ALCINA | Dr. Wolff Group | 🇩🇪 Germany |
About the owner: Hoyu
Hoyu is a privately held company headquartered in Nagoya, Japan, founded in 1905. Brandtree records 6 brands under its control.
Hoyu is a Nagoya-based Japanese maker of hair colour, hair care and home medical supplies. Its company outline gives 1905 as its foundation and March 1923 as the date it was established, and its history says it released its first hair dye in 1909. The history also records Hoyu acquiring 60% of the Kracie Group in 2009 and the remaining 40% in 2012; a footnote notes that the Kracie Holdings shares were later distributed to a holding company, Hoyu Holdings.
🇯🇵 Beauteen and other Japanese brands
Brandtree records a controlling owner for 437 brands that began in Japan. 21 of them (5%) are now controlled by a company headquartered in another country; Beauteen is not one of them.
Frequently asked questions
Who is the parent company of Beauteen?
The parent company of Beauteen is Hoyu, a privately held company headquartered in Japan.
Is Beauteen Japanese?
Yes. Beauteen originated in Japan in 1990 and its owner, Hoyu, is also headquartered in Japan.
Is Beauteen still owned by Hoyu?
Yes. As of 4 October 2026, Beauteen is still owned by Hoyu. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Hoyu Co., Ltd. company outline and history — Hoyu Co., Ltd., Official document; retrieved 4 October 2026.
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