Hoyu: brands it owns and its ownership tree
Hoyu is a privately held company headquartered in Nagoya, Japan that owns 6 consumer brands.[1]
Hoyu is a Nagoya-based Japanese maker of hair colour, hair care and home medical supplies. Its company outline gives 1905 as its foundation and March 1923 as the date it was established, and its history says it released its first hair dye in 1909. The history also records Hoyu acquiring 60% of the Kracie Group in 2009 and the remaining 40% in 2012; a footnote notes that the Kracie Holdings shares were later distributed to a holding company, Hoyu Holdings.
-
brands owned
-
1
categories
-
0
acquisitions recorded
-
0
divestitures recorded
Company facts
- Legal name
- Hoyu Co., Ltd. (also ホーユー)
- Type
- privately held company · see all privately held company owners
- Headquarters
- 🇯🇵 Nagoya, Japan
- Founded
- 1905
- Website
- www.hoyu.co.jp/en/
- Last verified
- · 1 sources
Hoyu in numbers
- Hoyu owns 6 consumer brands tracked here across 1 top-level categories; the largest is personal care & beauty with 6 brands.[1]
Everything Hoyu owns
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Full-screen interactive tree → · Download as infographic
Brand portfolio by category
Recent changes to this record
Frequently asked questions
What brands does Hoyu own?
Hoyu owns 6 consumer brands tracked here, including Bigen, CIELO, Men's Bigen, Beauteen, PROMASTER and Beautylabo.
Is Hoyu a Japanese company?
Yes. Hoyu is headquartered in Nagoya, Japan and was founded in 1905.
Who owns Hoyu?
Hoyu is privately held. Hoyu is a Nagoya-based Japanese maker of hair colour, hair care and home medical supplies.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Hoyu Co., Ltd. company outline and history — Hoyu Co., Ltd., Official document; retrieved 4 October 2026.
Report a correction Opens a pre-filled GitHub issue. See our corrections policy.