Every brand Hoyu owns
6 brands, sorted alphabetically. Brands with their own page link through; others are listed here with their source. See the company profile and ownership tree.
| Brand | Category | Origin | Held via | Stake | Since | Confidence | Source |
|---|---|---|---|---|---|---|---|
| Beauteen | Hair colour & styling | 🇯🇵 Japan | Direct | 100% | — | reported | Hoyu Co., Ltd., Oct 2026 |
| Beautylabo | Hair colour & styling | 🇯🇵 Japan | Direct | 100% | — | reported | Hoyu Co., Ltd., Oct 2026 |
| Bigen | Hair colour & styling | 🇯🇵 Japan | Direct | 100% | — | reported | Hoyu Co., Ltd., Oct 2026 |
| CIELO | Hair colour & styling | 🇯🇵 Japan | Direct | 100% | — | reported | Hoyu Co., Ltd., Oct 2026 |
| Men's Bigen | Hair colour & styling | 🇯🇵 Japan | Direct | 100% | — | reported | Hoyu Co., Ltd., Oct 2026 |
| PROMASTER | Hair colour & styling | 🇯🇵 Japan | Direct | 100% | — | reported | Hoyu Co., Ltd., Oct 2026 |