Brandtree

Who owns Matrix?

Matrix is owned by L'Oréal (France, EPA: OR), which acquired the brand in 2000.[1][2] Matrix was founded in 1980 in the United States and was independent until 2000.

This ownership is reported in official statements but has not yet been matched to a regulatory filing.

Evidence: L'Oréal Universal Registration Document 2025, L'Oréal S.A, 1 March 2026. Last checked .

Key facts

Current owner
L'Oréal S.A. reported
Owned since
· deal details
Previous owner
Independent (1980–2000)
Owner HQ
🇫🇷 France, Clichy
Origin
🇺🇸 United States
Founded
1980
Category
Personal care & beauty › Hair care › Hair colour & styling
Parent ticker
EPA: OR
Trademark registrant
L'OREAL USA S/D, INC. (USPTO)
Last verified
· 3 sources

About Matrix

Matrix was founded in 1980 by two hairdressers and sells colour and care products through salons at prices below Redken and Kérastase. L'Oréal acquired it in 2000 for its professional products division. Salon brands are sold to stylists rather than to the public, so their pricing and distribution work differently from retail hair care.

Trademark record for Matrix

The USPTO record for the Matrix mark lists L'OREAL USA S/D, INC. as the owner of record (serial number 73789454). A trademark is often held by a group company rather than the listed parent, so the registrant's name can differ from the owner named above.[3]

Ownership timeline of Matrix

Owners of Matrix over 1980 to 2026 L'Oréal 2000–present L'Oréal 19801990200020102020
  1. 2000 – present L'Oréal — acquired 2000 [1][2] reported

Where Matrix sits in L'Oréal

Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.

Where Matrix sits in L'Oréal Tree of 21 brands under L'Oréal. L'Oréal Matrix Aesop CeraVe Creed Essie Garnier and 15 more

Open the full L'Oréal ownership tree →

See the full L'Oréal brand portfolio (21) →

Other brands owned by L'Oréal

L'Oréal controls 21 brands on Brandtree, 21 of them in personal care & beauty.

Also in personal care & beauty

All L'Oréal brands →

Other brands in hair colour & styling, and who owns them

The 29 brands in hair colour & styling on Brandtree belong to 16 owners. The largest is Hoyu, with 6; L'Oréal has 2.

BrandOwnerOwner based in
Beauteen Hoyu 🇯🇵 Japan
Elujuda Milbon 🇯🇵 Japan
got2b Henkel 🇩🇪 Germany
Samantha Kino Indonesia 🇮🇩 Indonesia
ghd KKR 🇺🇸 United States
Revlon ColorSilk Revlon 🇺🇸 United States
Clairol Coty 🇺🇸 United States
ALCINA Dr. Wolff Group 🇩🇪 Germany

Every brand in hair colour & styling and its owner →

About the owner: L'Oréal

L'Oréal is a publicly listed company headquartered in Clichy, France, founded in 1909. Brandtree records 21 brands under its control, and it is listed as EPA: OR.

L'Oréal was founded in 1909 by chemist Eugène Schueller, who had developed a hair dye. It is the largest cosmetics company in the world and is organised into consumer products, luxe, dermatological beauty and professional products. The Bettencourt Meyers family and Nestlé are its two largest shareholders.

L'Oréal: full profile, brands and acquisition history →

🇺🇸 Matrix and other American brands

Brandtree records a controlling owner for 2,549 brands that began in the United States. 478 of them (19%) are now controlled by a company headquartered in another country, Matrix among them.

All American brands and who owns them →

Deals involving Matrix

Acquisition closed

L'Oréal acquires Matrix

L'Oreal acquired Matrix, founded in 1980 by two hairdressers and selling colour and care products through salons at prices below Redken and Kerastase. Salon brands are sold to stylists rather than to the public, so their pricing and distribution work differently from retail hair care. Only the year is documented here.

Value
Undisclosed
Seller
—
Regulatory
None recorded

Frequently asked questions

Who is the parent company of Matrix?

The parent company of Matrix is L'Oréal, a publicly listed company headquartered in France.

Is Matrix American or French?

Matrix originated in the United States in 1980, but it is owned today by L'Oréal, which is headquartered in France. So Matrix is an American-origin brand under French ownership.

When did L'Oréal buy Matrix?

L'Oréal completed its acquisition of Matrix in 2000, after announcing the deal in 2000. The price was not disclosed.

Who owned Matrix before L'Oréal?

Matrix was an independent company from its founding in 1980 until L'Oréal acquired it in 2000.

Is Matrix still owned by L'Oréal?

Yes. As of 28 September 2026, Matrix is still owned by L'Oréal. The ownership record was last checked against primary sources on that date.

Sources (3) & corrections

Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.

  1. [1] L'Oréal Universal Registration Document 2025 — L'Oréal S.A., Annual report, published 1 March 2026; retrieved 16 September 2026.
  2. [2] L'Oreal - Universal Registration Document, acquisitions — L'Oreal S.A., Annual report; retrieved 16 September 2026. This link no longer opens the document.
  3. [3] USPTO: MATRIX, serial 73789454 — United States Patent and Trademark Office, Trademark registry; retrieved 28 September 2026.

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