Who owns Maybelline?
Maybelline is owned by L'Oréal (France, EPA: OR), which has owned the brand since 1996.[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: L'Oréal Universal Registration Document 2025, L'Oréal S.A, 1 March 2026. Last checked .
Key facts
- Current owner
- L'Oréal S.A. reported
- Owned since
- Owner HQ
- 🇫🇷 France, Clichy
- Origin
- 🇺🇸 United States, Chicago
- Founded
- 1915
- Category
- Personal care & beauty › Cosmetics & fragrance › Makeup
- Parent ticker
- EPA: OR
- Trademark registrant
- L'OREAL USA S/D, INC. (USPTO)
- Last verified
- · 2 sources
About Maybelline
Maybelline began in Chicago in 1915, when Thomas Lyle Williams watched his sister Mabel darken her lashes with coal dust and petroleum jelly and turned it into a product, combining her name with Vaseline. L'Oréal acquired the company in 1996 and moved it into mass distribution worldwide.
Trademark record for Maybelline
The USPTO record for the Maybelline mark lists L'OREAL USA S/D, INC. as the owner of record (serial number 73104406). A trademark is often held by a group company rather than the listed parent, so the registrant's name can differ from the owner named above.[2]
Ownership timeline of Maybelline
Where Maybelline sits in L'Oréal
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full L'Oréal ownership tree →
See the full L'Oréal brand portfolio (21) →
Other brands owned by L'Oréal
L'Oréal controls 21 brands on Brandtree, 21 of them in personal care & beauty.
Also in personal care & beauty
- Aesop (1987)
- CeraVe (2005)
- Creed (1760)
- Essie (1981)
- Garnier (1904)
- Kérastase (1964)
- Kiehl's (1851)
- L'Oréal Paris (1909)
- La Roche-Posay (1975)
- Lancôme (1935)
- Matrix (1980)
- Mixa (1924)
- NYX Professional Makeup (1999)
- Redken (1960)
- shu uemura (1983)
- SkinCeuticals (1997)
- Thayers (1847)
- Urban Decay (1996)
Other brands in makeup, and who owns them
L'Oréal has more brands in makeup on Brandtree than any other owner: 5 of 43.
| Brand | Owner | Owner based in |
|---|---|---|
| ADDICTION | KOSÉ | 🇯🇵 Japan |
| CoverGirl | Coty | 🇺🇸 United States |
| Bobbi Brown | Estée Lauder | 🇺🇸 United States |
| Eudora | Grupo Boticário | 🇧🇷 Brazil |
| Flower Knows | Proya | 🇨🇳 China |
| Little Ondine | Yatsen | 🇨🇳 China |
| AGE20'S | Aekyung | 🇰🇷 South Korea |
| PIXY | Mandom | 🇯🇵 Japan |
About the owner: L'Oréal
L'Oréal is a publicly listed company headquartered in Clichy, France, founded in 1909. Brandtree records 21 brands under its control, and it is listed as EPA: OR.
L'Oréal was founded in 1909 by chemist Eugène Schueller, who had developed a hair dye. It is the largest cosmetics company in the world and is organised into consumer products, luxe, dermatological beauty and professional products. The Bettencourt Meyers family and Nestlé are its two largest shareholders.
🇺🇸 Maybelline and other American brands
Brandtree records a controlling owner for 2,549 brands that began in the United States. 478 of them (19%) are now controlled by a company headquartered in another country, Maybelline among them.
Frequently asked questions
Who is the parent company of Maybelline?
The parent company of Maybelline is L'Oréal, a publicly listed company headquartered in France.
Is Maybelline American or French?
Maybelline originated in the United States in 1915, but it is owned today by L'Oréal, which is headquartered in France. So Maybelline is an American-origin brand under French ownership.
Since when has L'Oréal owned Maybelline?
L'Oréal has owned Maybelline since 1996.
Is Maybelline still owned by L'Oréal?
Yes. As of 28 September 2026, Maybelline is still owned by L'Oréal. The ownership record was last checked against primary sources on that date.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] L'Oréal Universal Registration Document 2025 — L'Oréal S.A., Annual report, published 1 March 2026; retrieved 16 September 2026.
- [2] USPTO: MAYBELLINE, serial 73104406 — United States Patent and Trademark Office, Trademark registry; retrieved 28 September 2026.
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