Hourglass Cosmetics is owned by Unilever (the United Kingdom, LSE: ULVR), which acquired the brand on 1 August 2017.[1][2] Hourglass Cosmetics was founded in 2004 in the United States and was independent until 2017.
Evidence: Unilever PLC Annual Report on Form 20-F for 2025, SEC EDGAR, 12 March 2026. Verified from filings; last checked .
Hourglass Cosmetics was founded in Los Angeles in 2004 and became known for high-pigment colour cosmetics and for committing to a fully vegan and cruelty-free formulation range. Unilever acquired it in 2017 as part of the Prestige division it assembled through a series of purchases of independent beauty brands.
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central.
The USPTO record for the Hourglass Cosmetics mark lists UNILEVER IP HOLDINGS B.V. as the owner of record (serial number 76086587). That name matches the owner named above.[3]
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
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Unilever controls 53 brands on Brandtree, 34 of them in personal care & beauty.
The 43 brands in makeup on Brandtree belong to 22 owners. The largest is L'Oréal, with 5.
| Brand | Owner | Owner based in |
|---|---|---|
| Lancôme | L'Oréal | 🇫🇷 France |
| ADDICTION | KOSÉ | 🇯🇵 Japan |
| CoverGirl | Coty | 🇺🇸 United States |
| Bobbi Brown | Estée Lauder | 🇺🇸 United States |
| Eudora | Grupo Boticário | 🇧🇷 Brazil |
| Flower Knows | Proya | 🇨🇳 China |
| Little Ondine | Yatsen | 🇨🇳 China |
| AGE20'S | Aekyung | 🇰🇷 South Korea |
Unilever is a publicly listed company headquartered in London, United Kingdom, founded in 1929. Brandtree records 53 brands under its control, and it is listed as LSE: ULVR, NYSE: UL and AEX: UNA.
Unilever is a British consumer goods company formed in 1929 by the merger of Dutch margarine producer Margarine Unie and British soap maker Lever Brothers. It reports through four business groups: Beauty & Wellbeing, Personal Care, Home Care and Foods. Its ice cream business was demerged as The Magnum Ice Cream Company in December 2025.
Brandtree records a controlling owner for 2,549 brands that began in the United States. 478 of them (19%) are now controlled by a company headquartered in another country, Hourglass Cosmetics among them.
Unilever acquired Hourglass Cosmetics, a colour cosmetics brand that does not test on animals and went fully vegan in 2020. The price was not disclosed.
The parent company of Hourglass Cosmetics is Unilever, a publicly listed company headquartered in the United Kingdom.
Hourglass Cosmetics originated in the United States in 2004, but it is owned today by Unilever, which is headquartered in the United Kingdom. So Hourglass Cosmetics is an American-origin brand under British ownership.
Unilever completed its acquisition of Hourglass Cosmetics on 1 August 2017, after announcing the deal on 1 August 2017. The price was not disclosed.
Hourglass Cosmetics was an independent company from its founding in 2004 until Unilever acquired it in 2017.
Yes. As of 26 September 2026, Hourglass Cosmetics is still owned by Unilever. The ownership record was last checked against primary sources on that date.
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
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