Paula's Choice is owned by Unilever (the United Kingdom, LSE: ULVR), which acquired the brand on 1 August 2021.[1][2] Paula's Choice was founded in 1995 in the United States and was independent until 2021.
Paula's Choice was founded in 1995 by Paula Begoun, a consumer advocate who had built an audience by reviewing cosmetics critically and publishing ingredient analyses. The brand sells on published formulations and clinical evidence rather than imagery. Unilever acquired it from private equity firm TA Associates in 2021.
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Unilever acquired Paula's Choice, a skincare brand founded by a writer who had built an audience by criticising the cosmetics industry's claims. Press reports suggested around $2 billion; neither party disclosed a figure.
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The parent company of Paula's Choice is Unilever, a publicly listed company headquartered in the United Kingdom.
Paula's Choice originated in the United States in 1995, but it is owned today by Unilever, which is headquartered in the United Kingdom. So Paula's Choice is an American-origin brand under British ownership.
Unilever completed its acquisition of Paula's Choice on 1 August 2021, after announcing the deal on 16 June 2021.
Paula's Choice was an independent company from its founding in 1995 until Unilever acquired it in 2021.
Yes. As of 8 September 2026, Paula's Choice is still owned by Unilever. The ownership record was last checked against primary sources on that date.
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
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