Paula's Choice is owned by Unilever (the United Kingdom, LSE: ULVR), which acquired the brand on 1 August 2021.[1][2] Paula's Choice was founded in 1995 in the United States and was independent until 2021.
Evidence: Unilever PLC Annual Report on Form 20-F for 2025, SEC EDGAR, 12 March 2026. Verified from filings; last checked .
Paula's Choice was founded in 1995 by Paula Begoun, a consumer advocate who had built an audience by reviewing cosmetics critically and publishing ingredient analyses. The brand sells on published formulations and clinical evidence rather than imagery. Unilever acquired it from private equity firm TA Associates in 2021.
Sentences about Paula's Choice from Unilever's latest annual filing[1], copied word for word.
Prestige Beauty delivered low single-digit growth, driven by strong performances from Hourglass and K18, with Dermalogica and Paula's Choice returning to growth in the second half.
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named more often than it was three years earlier.
The USPTO record for the Paula's Choice mark lists PAULA'S CHOICE, LLC as the owner of record (serial number 78560888). A trademark is often held by a group company rather than the listed parent, so the registrant's name can differ from the owner named above.[3]
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
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See the full Unilever brand portfolio (53) →
Unilever controls 53 brands on Brandtree, 34 of them in personal care & beauty.
The 76 brands in facial skin care on Brandtree belong to 38 owners. The largest is POLA ORBIS, with 6; Unilever has 4.
| Brand | Owner | Owner based in |
|---|---|---|
| DECENCIA | POLA ORBIS | 🇯🇵 Japan |
| Clinique | Estée Lauder | 🇺🇸 United States |
| ANYA | Proya | 🇨🇳 China |
| COSRX | Amorepacific | 🇰🇷 South Korea |
| Clé de Peau Beauté | Shiseido | 🇯🇵 Japan |
| ALBION | KOSÉ | 🇯🇵 Japan |
| O HUI | LG H&H | 🇰🇷 South Korea |
| ageLOC | Nu Skin | 🇺🇸 United States |
Unilever is a publicly listed company headquartered in London, United Kingdom, founded in 1929. Brandtree records 53 brands under its control, and it is listed as LSE: ULVR, NYSE: UL and AEX: UNA.
Unilever is a British consumer goods company formed in 1929 by the merger of Dutch margarine producer Margarine Unie and British soap maker Lever Brothers. It reports through four business groups: Beauty & Wellbeing, Personal Care, Home Care and Foods. Its ice cream business was demerged as The Magnum Ice Cream Company in December 2025.
Brandtree records a controlling owner for 2,550 brands that began in the United States. 479 of them (19%) are now controlled by a company headquartered in another country, Paula's Choice among them.
Unilever acquired Paula's Choice, a skincare brand founded by a writer who had built an audience by criticising the cosmetics industry's claims. Press reports suggested around $2 billion; neither party disclosed a figure.
The parent company of Paula's Choice is Unilever, a publicly listed company headquartered in the United Kingdom.
Paula's Choice originated in the United States in 1995, but it is owned today by Unilever, which is headquartered in the United Kingdom. So Paula's Choice is an American-origin brand under British ownership.
Unilever completed its acquisition of Paula's Choice on 1 August 2021, after announcing the deal on 16 June 2021. The price was not disclosed.
Paula's Choice was an independent company from its founding in 1995 until Unilever acquired it in 2021.
Yes. As of 8 October 2026, Paula's Choice is still owned by Unilever. The ownership record was last checked against primary sources on that date.
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
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