Who owns Rexona?
Rexona is owned by Unilever (the United Kingdom, LSE: ULVR).[1]
Evidence: Unilever PLC Annual Report on Form 20-F for 2025, SEC EDGAR, 12 March 2026. Verified from filings; last checked .
Key facts
- Current owner
- Unilever PLC verified
- Owner HQ
- 🇬🇧 United Kingdom, London
- Origin
- 🇦🇺 Australia
- Founded
- 1908
- Category
- Personal care & beauty › Deodorants, shaving & grooming › Deodorant & antiperspirant
- Parent ticker
- LSE: ULVR NYSE: UL AEX: UNA
- Last verified
- · 1 sources
About Rexona
Rexona is an antiperspirant brand created in Australia in 1908, originally as an antiseptic ointment before becoming a deodorant. Unilever sells the same product under different names by market: Sure in the United Kingdom and Ireland, Degree in North America, Shield in South Africa and Rexona across most of Latin America, Asia and continental Europe.
What Unilever's annual report says about Rexona
Sentences about Rexona from Unilever's latest annual filing[1], copied word for word.
Introduced in the US in 2024 under Dove and Dove Men+Care, this year we scaled the technology across Rexona and Axe, with whole-body deodorants now in 15 markets.
Rexona piloted The Locker Room', a social hub using real- time listening and content generation, significantly increasing online engagement and laying the foundation for expansion ahead of the FIFA World Cup 2026 , where Unilever is the Official Personal Care Sponsor.
How often Unilever names Rexona in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named less often than it was three years earlier.
Ownership timeline of Rexona
Where Rexona sits in Unilever
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
- Axe
- Bango
- Brut
- Cif
- Clear
- Close-Up
- Colman's
- Comfort
- Degree
- Dermalogica
- Domestos
- Dove
- Dove Men+Care
- Grüns (80%)
- Hellmann's
- Horlicks
- Hourglass Cosmetics
- Impulse
- Kate Somerville
- Knorr
- Lifebuoy
- Liquid I.V.
- Living Proof
- Lux
- Lynx
- Maizena
- Marmite
- Murad
- Nexxus
- Nutrafol
- OMO
- Paula's Choice
- Pepsodent
- Persil
- Pond's
- Pot Noodle
- Radox
- Rexona
- Royco
- SheaMoisture
- Signal
- Simple
- St. Ives
- Suave (outside the United States and Canada)
- Sunlight
- Sunsilk
- Sure
- Tatcha
- The Vegetarian Butcher
- TRESemmé
- Vaseline
- VO5
- Zendium
Open the full Unilever ownership tree →
See the full Unilever brand portfolio (53) →
Other brands owned by Unilever
Unilever controls 53 brands on Brandtree, 34 of them in personal care & beauty.
Also in personal care & beauty
- Axe (1983)
- Brut (1964)
- Clear (1974)
- Close-Up (1967)
- Degree (1990)
- Dermalogica (1986)
- Dove (1957)
- Dove Men+Care (2010)
- Hourglass Cosmetics (2004)
- Impulse (1972)
- Kate Somerville (2004)
- Lifebuoy (1894)
- Living Proof (2005)
- Lux (1899)
- Lynx (1985)
- Murad (1989)
- Nexxus (1979)
- Paula's Choice (1995)
Founded in the 1900s
Other brands in deodorant & antiperspirant, and who owns them
Unilever has more brands in deodorant & antiperspirant on Brandtree than any other owner: 5 of 14.
| Brand | Owner | Owner based in |
|---|---|---|
| Lume | Mammoth Brands | 🇺🇸 United States |
| Native | Procter & Gamble | 🇺🇸 United States |
| Impact | ACI Limited | 🇧🇩 Bangladesh |
| Speed Stick | Colgate-Palmolive | 🇺🇸 United States |
| Exit | Osotspa | 🇹🇭 Thailand |
| Mitchum | Revlon | 🇺🇸 United States |
| Banho a Banho | Ypê | 🇧🇷 Brazil |
| Mando | Mammoth Brands | 🇺🇸 United States |
About the owner: Unilever
Unilever is a publicly listed company headquartered in London, United Kingdom, founded in 1929. Brandtree records 53 brands under its control, and it is listed as LSE: ULVR, NYSE: UL and AEX: UNA.
Unilever is a British consumer goods company formed in 1929 by the merger of Dutch margarine producer Margarine Unie and British soap maker Lever Brothers. It reports through four business groups: Beauty & Wellbeing, Personal Care, Home Care and Foods. Its ice cream business was demerged as The Magnum Ice Cream Company in December 2025.
🇦🇺 Rexona and other Australian brands
Brandtree records a controlling owner for 214 brands that began in Australia. 64 of them (30%) are now controlled by a company headquartered in another country, Rexona among them.
Frequently asked questions
Who is the parent company of Rexona?
The parent company of Rexona is Unilever, a publicly listed company headquartered in the United Kingdom.
Is Rexona Australian or British?
Rexona originated in Australia in 1908, but it is owned today by Unilever, which is headquartered in the United Kingdom. So Rexona is an Australian-origin brand under British ownership.
Is Rexona still owned by Unilever?
Yes. As of 8 October 2026, Rexona is still owned by Unilever. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Unilever PLC Annual Report on Form 20-F for 2025 — SEC EDGAR, SEC Form 20-F, published 12 March 2026; retrieved 16 September 2026.
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