Who owns Dove?
Dove is owned by Unilever (the United Kingdom, LSE: ULVR).[1]
Evidence: Unilever PLC Annual Report on Form 20-F for 2025, SEC EDGAR, 12 March 2026. Verified from filings; last checked .
Key facts
- Current owner
- Unilever PLC verified
- Owner HQ
- 🇬🇧 United Kingdom, London
- Origin
- 🇺🇸 United States
- Founded
- 1957
- Category
- Personal care & beauty › Bath, soap & hand care › Bar soap & body wash
- Parent ticker
- LSE: ULVR NYSE: UL AEX: UNA
- Trademark registrant
- Conopco, Inc. (USPTO)
- Last verified
- · 2 sources
About Dove
Dove launched in the United States in 1957 with a moisturising beauty bar that its makers insisted was not soap, because a quarter of it was moisturising cream. The brand later expanded into body wash, deodorant, hair care and men's grooming, and became known for advertising that used unretouched models rather than professional ones. It is one of Unilever's largest brands by turnover.
What Unilever's annual report says about Dove
Sentences about Dove from Unilever's latest annual filing[1], copied word for word.
Through a combination of breakthrough science, elevated sensorials and premium aesthetics, Dove Beauty grew double-digit in the US in 2025.
Dove's performance in the US was further inspired by innovative collaborations like Dove x Crumbl which brought new users to the brand, and by tripling the volume of creator-generated content.
Beauty & Wellbeing grew underlying sales by 4.3%, with volume growth of 2.2%, led by double-digit growth in Wellbeing, Dove and Vaseline.
How often Unilever names Dove in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named more often than it was three years earlier.
Trademark record for Dove
The USPTO record for the Dove mark lists Conopco, Inc. as the owner of record (serial number 85720259). A trademark is often held by a group company rather than the listed parent, so the registrant's name can differ from the owner named above.[2]
Ownership timeline of Dove
Where Dove sits in Unilever
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
- Axe
- Bango
- Brut
- Cif
- Clear
- Close-Up
- Colman's
- Comfort
- Degree
- Dermalogica
- Domestos
- Dove
- Dove Men+Care
- Grüns (80%)
- Hellmann's
- Horlicks
- Hourglass Cosmetics
- Impulse
- Kate Somerville
- Knorr
- Lifebuoy
- Liquid I.V.
- Living Proof
- Lux
- Lynx
- Maizena
- Marmite
- Murad
- Nexxus
- Nutrafol
- OMO
- Paula's Choice
- Pepsodent
- Persil
- Pond's
- Pot Noodle
- Radox
- Rexona
- Royco
- SheaMoisture
- Signal
- Simple
- St. Ives
- Suave (outside the United States and Canada)
- Sunlight
- Sunsilk
- Sure
- Tatcha
- The Vegetarian Butcher
- TRESemmé
- Vaseline
- VO5
- Zendium
Open the full Unilever ownership tree →
See the full Unilever brand portfolio (53) →
Other brands owned by Unilever
Unilever controls 53 brands on Brandtree, 34 of them in personal care & beauty.
Also in personal care & beauty
- Axe (1983)
- Brut (1964)
- Clear (1974)
- Close-Up (1967)
- Degree (1990)
- Dermalogica (1986)
- Dove Men+Care (2010)
- Hourglass Cosmetics (2004)
- Impulse (1972)
- Kate Somerville (2004)
- Lifebuoy (1894)
- Living Proof (2005)
- Lux (1899)
- Lynx (1985)
- Murad (1989)
- Nexxus (1979)
- Paula's Choice (1995)
- Pepsodent (1915)
Founded in the 1950s
Other brands in bar soap & body wash, and who owns them
Unilever has more brands in bar soap & body wash on Brandtree than any other owner: 5 of 42.
| Brand | Owner | Owner based in |
|---|---|---|
| MediHerb | Trade Kings | 🇿🇲 Zambia |
| Cavaillès | Bolton Group | 🇮🇹 Italy |
| Cristalino | CasaLuker | 🇨🇴 Colombia |
| Protex | Colgate-Palmolive | 🇺🇸 United States |
| Bath Roman | Earth | 🇯🇵 Japan |
| Jovia | Jyothy Labs | 🇮🇳 India |
| Ivory | Procter & Gamble | 🇺🇸 United States |
| Claire | Sulfo Rwanda | 🇷🇼 Rwanda |
About the owner: Unilever
Unilever is a publicly listed company headquartered in London, United Kingdom, founded in 1929. Brandtree records 53 brands under its control, and it is listed as LSE: ULVR, NYSE: UL and AEX: UNA.
Unilever is a British consumer goods company formed in 1929 by the merger of Dutch margarine producer Margarine Unie and British soap maker Lever Brothers. It reports through four business groups: Beauty & Wellbeing, Personal Care, Home Care and Foods. Its ice cream business was demerged as The Magnum Ice Cream Company in December 2025.
🇺🇸 Dove and other American brands
Brandtree records a controlling owner for 2,549 brands that began in the United States. 478 of them (19%) are now controlled by a company headquartered in another country, Dove among them.
Frequently asked questions
Who is the parent company of Dove?
The parent company of Dove is Unilever, a publicly listed company headquartered in the United Kingdom.
Is Dove American or British?
Dove originated in the United States in 1957, but it is owned today by Unilever, which is headquartered in the United Kingdom. So Dove is an American-origin brand under British ownership.
Is Dove still owned by Unilever?
Yes. As of 8 October 2026, Dove is still owned by Unilever. The ownership record was last checked against primary sources on that date.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Unilever PLC Annual Report on Form 20-F for 2025 — SEC EDGAR, SEC Form 20-F, published 12 March 2026; retrieved 16 September 2026.
- [2] USPTO: DOVE, serial 85720259, registration 4317182 — United States Patent and Trademark Office, Trademark registry; retrieved 26 September 2026.
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