Grüns is owned by Unilever (the United Kingdom, LSE: ULVR), which acquired the brand on 1 June 2026 for €767 million.[1][2][3] Grüns was founded in 2023 in the United States and was independent until 2026.
Grüns makes a daily nutrient gummy with more than 60 ingredients, among them over 30 organic fruits and vegetables and 21 vitamins and minerals, and Unilever calls it the leading greens supplement in the United States. Founded in 2023, it added Grüns Kids and other lines within two years. Unilever bought 80 per cent of it on 1 June 2026 for €767 million and has recorded a liability to buy the remaining shares later.
Unilever is a publicly listed company headquartered in London, United Kingdom, founded in 1929. Brandtree records 53 brands under its control, and it is listed as LSE: ULVR, NYSE: UL and AEX: UNA.
Unilever is a British consumer goods company formed in 1929 by the merger of Dutch margarine producer Margarine Unie and British soap maker Lever Brothers. It reports through four business groups: Beauty & Wellbeing, Personal Care, Home Care and Foods. Its ice cream business was demerged as The Magnum Ice Cream Company in December 2025.
Brandtree records a controlling owner for 2,570 brands that began in the United States.
501 of them (19%) are now controlled by a company headquartered in another country, Grüns among them.
Unilever acquired 80 per cent of the shares of Grüns, a United States maker of daily greens and nutrient gummies founded in 2023, on 1 June 2026 for consideration of €767 million, and recognised a liability for the future purchase of the remaining non-controlling interest. Grüns joined Unilever's Wellbeing business alongside Liquid I.V. and Nutrafol, which were also bought as young supplement brands.
The parent company of Grüns is Unilever, a publicly listed company headquartered in the United Kingdom.
Is Grüns American or British?
⌄
Grüns originated in the United States in 2023, but it is owned today by Unilever, which is headquartered in the United Kingdom. So Grüns is an American-origin brand under British ownership.
When did Unilever buy Grüns?
⌄
Unilever completed its acquisition of Grüns on 1 June 2026. The deal was valued at €767 million.
Who owned Grüns before Unilever?
⌄
Grüns was an independent company from its founding in 2023 until Unilever acquired it in 2026.
Is Grüns still owned by Unilever?
⌄
Yes. As of 29 October 2026, Grüns is still owned by Unilever (80% stake). The ownership record was last checked against primary sources on that date.
Sources (3) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
Brandtree needs to remember this choice and does not set any other cookie unless you accept.
If you choose “Accept all”, we also use Google Analytics cookies to count visits and see which pages help, so we can improve the site.
If you choose “Accept required”, no analytics cookie is set. Google Analytics still receives a cookieless ping with the page address and your IP address. No advertising is used either way. Privacy policy