Grüns is owned by Unilever (the United Kingdom, LSE: ULVR), which acquired the brand on 1 June 2026 for €767 million.[1][2][3] Grüns was founded in 2023 in the United States and was independent until 2026.
Grüns makes a daily nutrient gummy with more than 60 ingredients, among them over 30 organic fruits and vegetables and 21 vitamins and minerals, and Unilever calls it the leading greens supplement in the United States. Founded in 2023, it added Grüns Kids and other lines within two years. Unilever bought 80 per cent of it on 1 June 2026 for €767 million and has recorded a liability to buy the remaining shares later.
Unilever acquired 80 per cent of the shares of Grüns, a United States maker of daily greens and nutrient gummies founded in 2023, on 1 June 2026 for consideration of €767 million, and recognised a liability for the future purchase of the remaining non-controlling interest. Grüns joined Unilever's Wellbeing business alongside Liquid I.V. and Nutrafol, which were also bought as young supplement brands.
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Frequently asked questions
Who is the parent company of Grüns?
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The parent company of Grüns is Unilever, a publicly listed company headquartered in the United Kingdom.
Is Grüns American or British?
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Grüns originated in the United States in 2023, but it is owned today by Unilever, which is headquartered in the United Kingdom. So Grüns is an American-origin brand under British ownership.
When did Unilever buy Grüns?
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Unilever completed its acquisition of Grüns on 1 June 2026. The deal was valued at €767 million.
Who owned Grüns before Unilever?
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Grüns was an independent company from its founding in 2023 until Unilever acquired it in 2026.
Is Grüns still owned by Unilever?
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Yes. As of 16 September 2026, Grüns is still owned by Unilever (80% stake). The ownership record was last checked against primary sources on that date.
Sources (3) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.