Liquid I.V. is owned by Unilever (the United Kingdom, LSE: ULVR), which acquired the brand on 1 November 2020.[1][2] Liquid I.V. was founded in 2012 in Los Angeles and was independent until 2020.
Evidence: Unilever PLC Annual Report on Form 20-F for 2025, SEC EDGAR, 12 March 2026. Verified from filings; last checked .
Liquid I.V. makes powdered drink mixes based on oral rehydration therapy, the balance of glucose and electrolytes developed to treat dehydration, sold as a hydration multiplier added to water. Founded in Los Angeles in 2012, it was acquired by Unilever in 2020 and is reported as one of its fastest-growing brands.
Sentences about Liquid I.V. from Unilever's latest annual filing[1], copied word for word.
Wellbeing grew double-digit, led by Nutrafol and Liquid I.V., while OLLY delivered high single-digit growth supported by premium gummy innovation.
PRODUCTIVITY AND SIMPLIFICATION We are building a segmented supply chain to accelerate our growth in premium products and unlock cost efficiencies, including completing the in-housing of around half of Liquid I.V.'s production.
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named more often than it was three years earlier.
The USPTO record for the Liquid I.V. mark lists THE LIV GROUP INC. as the owner of record (serial number 86022424). A trademark is often held by a group company rather than the listed parent, so the registrant's name can differ from the owner named above.[3]
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Unilever ownership tree →
See the full Unilever brand portfolio (53) →
Unilever controls 53 brands on Brandtree, 11 of them in food.
The 19 brands in protein & sports nutrition on Brandtree belong to 15 owners. The largest is Glanbia, with 3.
| Brand | Owner | Owner based in |
|---|---|---|
| BSN | Glanbia | 🇮🇪 Ireland |
| Dymatize | BellRing Brands | 🇺🇸 United States |
| OWYN | Simply Good Foods | 🇺🇸 United States |
| THE:Danbaek | Binggrae | 🇰🇷 South Korea |
| Vitamin Whey | Edible Garden | 🇺🇸 United States |
| Herbalife24 | Herbalife | 🇰🇾 Cayman Islands |
| Selex | Maeil Dairies | 🇰🇷 South Korea |
| OPTAVIA ACTIVE | Medifast | 🇺🇸 United States |
Unilever is a publicly listed company headquartered in London, United Kingdom, founded in 1929. Brandtree records 53 brands under its control, and it is listed as LSE: ULVR, NYSE: UL and AEX: UNA.
Unilever is a British consumer goods company formed in 1929 by the merger of Dutch margarine producer Margarine Unie and British soap maker Lever Brothers. It reports through four business groups: Beauty & Wellbeing, Personal Care, Home Care and Foods. Its ice cream business was demerged as The Magnum Ice Cream Company in December 2025.
Brandtree records a controlling owner for 2,549 brands that began in the United States. 478 of them (19%) are now controlled by a company headquartered in another country, Liquid I.V. among them.
Unilever acquired Liquid I.V., an American hydration powder brand sold largely online. The price was not disclosed, and the brand has since become one of the faster-growing products in the group's portfolio.
The parent company of Liquid I.V. is Unilever, a publicly listed company headquartered in the United Kingdom.
Liquid I.V. originated in the United States in 2012, but it is owned today by Unilever, which is headquartered in the United Kingdom. So Liquid I.V. is an American-origin brand under British ownership.
Unilever completed its acquisition of Liquid I.V. on 1 November 2020, after announcing the deal on 1 November 2020. The price was not disclosed.
Liquid I.V. was an independent company from its founding in 2012 in Los Angeles until Unilever acquired it in 2020.
Yes. As of 8 October 2026, Liquid I.V. is still owned by Unilever. The ownership record was last checked against primary sources on that date.
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
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