Liquid I.V. is owned by Unilever (the United Kingdom, LSE: ULVR), which acquired the brand on 1 November 2020.[1][2] Liquid I.V. was founded in 2012 in Los Angeles and was independent until 2020.
Liquid I.V. makes powdered drink mixes based on oral rehydration therapy, the balance of glucose and electrolytes developed to treat dehydration, sold as a hydration multiplier added to water. Founded in Los Angeles in 2012, it was acquired by Unilever in 2020 and is reported as one of its fastest-growing brands.
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Unilever acquired Liquid I.V., an American hydration powder brand sold largely online. The price was not disclosed, and the brand has since become one of the faster-growing products in the group's portfolio.
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The parent company of Liquid I.V. is Unilever, a publicly listed company headquartered in the United Kingdom.
Liquid I.V. originated in the United States in 2012, but it is owned today by Unilever, which is headquartered in the United Kingdom. So Liquid I.V. is an American-origin brand under British ownership.
Unilever completed its acquisition of Liquid I.V. on 1 November 2020, after announcing the deal on 1 November 2020.
Liquid I.V. was an independent company from its founding in 2012 in Los Angeles until Unilever acquired it in 2020.
Yes. As of 8 September 2026, Liquid I.V. is still owned by Unilever. The ownership record was last checked against primary sources on that date.
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
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