Who owns Alani Nu?
Alani Nu is owned by Celsius Holdings (the United States, NASDAQ: CELH), which has owned the brand since 1 April 2025.[1]
Evidence: Celsius Holdings, Inc. Annual Report on Form 10-K filed 2026-03-02, SEC EDGAR, 2 March 2026. Verified from filings; last checked .
Key facts
- Current owner
- Celsius Holdings, Inc. verified
- Owned since
- Owner HQ
- 🇺🇸 United States, Boca Raton, Florida
- Origin
- 🇺🇸 United States
- Founded
- 2018
- Category
- Beverages › Soft drinks › Energy drinks
- Parent ticker
- NASDAQ: CELH
- Last verified
- · 1 sources
About Alani Nu
Alani Nu was founded in 2018 by a fitness influencer and grew almost entirely through social media, aimed at women in a category dominated by products marketed to young men. Celsius Holdings acquired it in 2025 for about $1.8 billion.
What Celsius Holdings's annual report says about Alani Nu
Sentences about Alani Nu from Celsius Holdings's latest annual filing[1], copied word for word.
Our portfolio primarily consists of energy drinks offered under the CELSIUS , Alani Nu and Rockstar brands, with CELSIUS and Alani Nu also offering a range of additional wellness products.
A&R Distribution Agreements - We entered into the A&R Distribution Agreements, under which Pepsi continues to serve as our primary distributor for Celsius products in the U.S. and Canada and has become the primary distributor of Alani Nu and Rockstar products in these markets.
How often Celsius Holdings names Alani Nu in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named more often than it was three years earlier.
Ownership timeline of Alani Nu
- 2025 – present Celsius Holdings [1] verified
Where Alani Nu sits in Celsius Holdings
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Celsius Holdings ownership tree →
See the full Celsius Holdings brand portfolio (2) →
Other brands owned by Celsius Holdings
Celsius Holdings controls 2 brands on Brandtree, 2 of them in beverages.
Also in beverages
- Celsius (2004)
Other brands in energy drinks, and who owns them
The 44 brands in energy drinks on Brandtree belong to 34 owners. The largest is Monster Beverage, with 5; Celsius Holdings has 2.
| Brand | Owner | Owner based in |
|---|---|---|
| Bang Energy | Monster Beverage | 🇺🇸 United States |
| Climax | Heineken | 🇳🇱 Netherlands |
| M-150 | Osotspa | 🇹🇭 Thailand |
| Baikal | Chernogolovka | 🇷🇺 Russia |
| Boost | A.G. Barr | 🇬🇧 United Kingdom |
| Volt | AJE | 🇵🇪 Peru |
| Collab | Bera | 🇮🇸 Iceland |
| Cheetah Energy Drink | BRALIRWA | 🇷🇼 Rwanda |
About the owner: Celsius Holdings
Celsius Holdings is a publicly listed company headquartered in Boca Raton, Florida, United States, founded in 2004. Brandtree records 2 brands under its control, and it is listed as NASDAQ: CELH.
Celsius Holdings sells energy drinks positioned around fitness rather than gaming or motorsport, and grew from a small business to a major brand after PepsiCo took a stake and became its distributor in 2022. It acquired the rival Alani Nu in 2025.
Celsius Holdings: full profile, brands and acquisition history →
🇺🇸 Alani Nu and other American brands
Brandtree records a controlling owner for 2,549 brands that began in the United States. 478 of them (19%) are now controlled by a company headquartered in another country; Alani Nu is not one of them.
- 7UP — PepsiCo 🇺🇸
- 7UP (United States) — Keurig Dr Pepper 🇺🇸
- André — Gallo 🇺🇸
- Angry Orchard — Boston Beer 🇺🇸
- Apple & Eve — Lassonde 🇨🇦
- Archery Summit — Crimson Wine Group 🇺🇸
Frequently asked questions
Who is the parent company of Alani Nu?
The parent company of Alani Nu is Celsius Holdings, a publicly listed company headquartered in the United States.
Is Alani Nu American?
Yes. Alani Nu originated in the United States in 2018 and its owner, Celsius Holdings, is also headquartered in the United States.
Since when has Celsius Holdings owned Alani Nu?
Celsius Holdings has owned Alani Nu since 1 April 2025.
Is Alani Nu still owned by Celsius Holdings?
Yes. As of 11 October 2026, Alani Nu is still owned by Celsius Holdings. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Celsius Holdings, Inc. Annual Report on Form 10-K filed 2026-03-02 — SEC EDGAR, SEC Form 10-K, published 2 March 2026; retrieved 16 September 2026.
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