Monster Beverage: brands it owns and its ownership tree
Monster Beverage (NASDAQ: MNST) is a publicly listed company headquartered in Corona, California, United States that owns 6 consumer brands, and has 2 recorded transactions.[1][2]
Monster Beverage began as Hansen's, a Californian juice company founded in 1935, and transformed itself when it launched the Monster energy drink in 2002. The Coca-Cola Company holds a substantial minority stake and distributes its products, an arrangement agreed in 2015 that also transferred Coca-Cola's own energy brands to Monster.
What Monster Beverage's annual report says about its business
Read from Monster Beverage's latest annual filing[1]. Each line gives the sentence the filing uses, copied word for word.
Segments the filing names
Monster Energy Drinks segment: The Company has four operating and reportable segments: (i) Monster Energy Drinks segment ("Monster Energy Drinks"), which is primarily comprised of the Company's Monster Energy drinks, Reign Total Body Fuel high performance energy drinks, Reign Storm total wellness energy drinks and Bang Energy drinks,
Strategic Brands segment: (ii) Strategic Brands segment ("Strategic Brands"), which is primarily comprised of the various energy drink brands acquired from The Coca-Cola Company ("TCCC") in 2015 as well as the Company's affordable energy brands, Predator and Fury ,
Alcohol Brands segment: (iii) Alcohol Brands segment ("Alcohol Brands"), which is comprised of various craft beers, FMBs and hard seltzers and
Other segment: (iv) Other segment ("Other"), which is comprised of certain products sold by American Fruits and Flavors LLC ("AFF"), a wholly-owned subsidiary of the Company, to independent third-party customers (the "AFF Third-Party Products").
Acquisitions and disposals named in the filing
Acquired: Bang Energy (July 31, 2023). On July 31, 2023, we acquired substantially all of the assets of Bang Energy.
Acquired: Monster Brewing Company (February 2022). Prior to the Bang Energy acquisition, we acquired Monster Brewing Company, a craft beer and hard seltzer company, in February 2022.
Monster Beverage in numbers
Monster Beverage owns 6 consumer brands tracked here across 1 top-level categories; the largest is beverages with 6 brands.[1]
2 recorded acquisitions, 2 of them completed since 2015; disclosed US-dollar deal values total $1.86 billion.
Monster Beverage financial history
Headline figures from Monster Beverage's annual reports filed with the US Securities and Exchange Commission, in USD as reported, fiscal years ending 2020–2025.
Revenue moved from $4.6bn to $8.29bn, an average of 12.5% a year (calculated).
Source: SEC XBRL company facts. A dash means the company did not report that line in a form we could read. Figures for a year can be restated in a later filing; the latest filing's number is shown.
Who owns the shares of Monster Beverage
Holders of more than 5% of the voting shares, as listed in Monster Beverage's proxy statement filed 27 March 2026. Shareholdings change daily; this is the position the filing reports.
Holder
Shares
Share of class
The Coca-Cola Company
204,243,204
20.9%
Hilton H. Schlosberg
75,575,906
7.7%
Rodney C. Sacks
73,445,410
7.5%
The Vanguard Group
63,682,206
6.5%
Brandon Limited Partnership No. 2
58,773,888
6%
BlackRock, Inc.
50,718,228
5.2%
Everything Monster Beverage owns
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Monster bought substantially all the assets of Vital Pharmaceuticals, including the Bang Energy drink business and a production plant in Phoenix, for $363.4 million in cash. It paid less than the assets were worth: Monster recorded a $45.4 million gain on the transaction because the fair value of what it acquired exceeded what it paid. Bang had spent years as Monster's most aggressive competitor and the two had been in court against each other.
Coca-Cola transferred its worldwide energy drink business, including NOS and Full Throttle, to Monster, and Monster handed its non-energy drinks the other way. Coca-Cola also took about 16.7% of Monster and two board seats. Monster recorded the shares issued for the energy portfolio at $1.5 billion. The effect was to divide the category between them: Coca-Cola stopped competing in energy drinks and became Monster's largest shareholder instead.
Monster Beverage in the global legal-entity registry
The Global Legal Entity Identifier Foundation (GLEIF) keeps an open register of legal entities. Each entity reports its own parents. We show it as a cross-check on the ownership recorded on this page, which is built from filings.
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