Bang Energy is owned by Monster Beverage (the United States, NASDAQ: MNST), which acquired the brand on 31 July 2023 for $363.4 million.[1][2] Bang Energy was founded in 2012 in the United States and was independent until 2023.
Bang Energy grew rapidly through social media influencer marketing before losing a series of lawsuits to Monster over advertising claims and trade secrets. Monster bought the business out of bankruptcy in 2023 for $362 million. One jury awarded Monster around $293 million over false advertising, a judgment that was a direct cause of the bankruptcy filing.
What Monster Beverage's annual report says about Bang Energy
Sentences about Bang Energy from Monster Beverage's latest annual filing[1], copied word for word.
In 2023, we completed our acquisition of the Bang Energy drink business. 2025 Product Introductions During 2025, we continued to expand our existing energy drink portfolio by adding additional products to our portfolio in a number of countries and further developed our distribution markets.
Bang Energy Drinks a line of better-for-you lifestyle energy drinks with B vitamins, essential amino acids and unique flavor profiles with zero sugar.
We offer the following energy drinks under the Bang Energy product line: Any Means Orange, Black Cherry Vanilla, Blue Razz , Cotton Candy, Delish Strawberry Kiss , Lime Pop Drop, Peach Mango, Purple Haze TM , Sour Heads , Sour Ropes, Star Blast and Wyldin' Watermelon .
How often Monster Beverage names Bang Energy in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named less often than it was three years earlier.
Monster Beverage is a publicly listed company headquartered in Corona, California, United States, founded in 1935. Brandtree records 6 brands under its control, and it is listed as NASDAQ: MNST.
Monster Beverage began as Hansen's, a Californian juice company founded in 1935, and transformed itself when it launched the Monster energy drink in 2002. The Coca-Cola Company holds a substantial minority stake and distributes its products, an arrangement agreed in 2015 that also transferred Coca-Cola's own energy brands to Monster.
Brandtree records a controlling owner for 2,550 brands that began in the United States.
479 of them (19%) are now controlled by a company headquartered in another country; Bang Energy is not one of them.
Monster bought substantially all the assets of Vital Pharmaceuticals, including the Bang Energy drink business and a production plant in Phoenix, for $363.4 million in cash. It paid less than the assets were worth: Monster recorded a $45.4 million gain on the transaction because the fair value of what it acquired exceeded what it paid. Bang had spent years as Monster's most aggressive competitor and the two had been in court against each other.
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