Full Throttle is owned by Monster Beverage (the United States, NASDAQ: MNST), which acquired the brand on 12 June 2015 from Coca-Cola, as part of a $1.5 billion deal that also included NOS.[1][2] Before Monster Beverage, Full Throttle was owned by Coca-Cola from 2004 to 2015.[1]
Full Throttle is an energy drink Coca-Cola launched in 2004 and transferred to Monster in 2015 under the partnership that made Coca-Cola its distributor and largest shareholder. It is positioned as a value alternative to the flagship brands.
What Monster Beverage's annual report says about Full Throttle
Sentences about Full Throttle from Monster Beverage's latest annual filing[1], copied word for word.
We offer the following energy drinks under the Full Throttle product line: Original (Citrus) and True Blue.
How often Monster Beverage names Full Throttle in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named more often than it was three years earlier.
Monster Beverage is a publicly listed company headquartered in Corona, California, United States, founded in 1935. Brandtree records 6 brands under its control, and it is listed as NASDAQ: MNST.
Monster Beverage began as Hansen's, a Californian juice company founded in 1935, and transformed itself when it launched the Monster energy drink in 2002. The Coca-Cola Company holds a substantial minority stake and distributes its products, an arrangement agreed in 2015 that also transferred Coca-Cola's own energy brands to Monster.
Brandtree records a controlling owner for 2,549 brands that began in the United States.
478 of them (19%) are now controlled by a company headquartered in another country; Full Throttle is not one of them.
Coca-Cola transferred its worldwide energy drink business, including NOS and Full Throttle, to Monster, and Monster handed its non-energy drinks the other way. Coca-Cola also took about 16.7% of Monster and two board seats. Monster recorded the shares issued for the energy portfolio at $1.5 billion. The effect was to divide the category between them: Coca-Cola stopped competing in energy drinks and became Monster's largest shareholder instead.
The parent company of Full Throttle is Monster Beverage, a publicly listed company headquartered in the United States.
Is Full Throttle American?
⌄
Yes. Full Throttle originated in the United States in 2004 and its owner, Monster Beverage, is also headquartered in the United States.
When did Monster Beverage buy Full Throttle?
⌄
Monster Beverage completed its acquisition of Full Throttle on 12 June 2015, after announcing the deal on 14 August 2014. The deal, which also included NOS, was valued at $1.5 billion.
Who owned Full Throttle before Monster Beverage?
⌄
Before Monster Beverage, Full Throttle was owned by Coca-Cola from 2004 until 2015.
Is Full Throttle still owned by Monster Beverage?
⌄
Yes. As of 9 October 2026, Full Throttle is still owned by Monster Beverage. The ownership record was last checked against primary sources on that date.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
Brandtree needs to remember this choice and does not set any other cookie unless you accept.
If you choose “Accept all”, we also use Google Analytics cookies to count visits and see which pages help, so we can improve the site.
If you choose “Accept required”, no analytics cookie is set. Google Analytics still receives a cookieless ping with the page address and your IP address. No advertising is used either way. Privacy policy