Acquisition closed
Monster Beverage acquires NOS and Full Throttle (2015)
Monster Beverage completed the acquisition of NOS and Full Throttle on 12 June 2015 for $1.5 billion, buying from Coca-Cola.[1]
Coca-Cola transferred its worldwide energy drink business, including NOS and Full Throttle, to Monster, and Monster handed its non-energy drinks the other way. Coca-Cola also took about 16.7% of Monster and two board seats. Monster recorded the shares issued for the energy portfolio at $1.5 billion. The effect was to divide the category between them: Coca-Cola stopped competing in energy drinks and became Monster's largest shareholder instead.
Deal facts
- Announced
- Closed
- Value
- $1.5 billion (equity value)
- Buyer
- Monster Beverage
- Seller
- Coca-Cola
- Assets
- NOS, Full Throttle
- Regulatory review
- None recorded
Ownership changes recorded from this deal
| Owner | Owned | Relationship | Stake | From | To |
|---|---|---|---|---|---|
| Monster Beverage | NOS | owns | 100% | 2015-06-12 | present |
| Monster Beverage | Full Throttle | owns | 100% | 2015-06-12 | present |
Who owns these brands today?
- NOS — owned by Monster Beverage since 2015
- Full Throttle — owned by Monster Beverage since 2015
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Monster Beverage Corporation Form 10-K for 2015 - the TCCC Transaction — SEC EDGAR, SEC Form 10-K, published 29 February 2016; retrieved 16 September 2026.
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