Celsius Holdings: brands it owns and its ownership tree
Celsius Holdings (NASDAQ: CELH) is a publicly listed company headquartered in Boca Raton, Florida, United States that owns 2 consumer brands.[1][2]
Celsius Holdings sells energy drinks positioned around fitness rather than gaming or motorsport, and grew from a small business to a major brand after PepsiCo took a stake and became its distributor in 2022. It acquired the rival Alani Nu in 2025.
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brands owned
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categories
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acquisitions recorded
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divestitures recorded
Company facts
- Legal name
- Celsius Holdings, Inc.
- Type
- publicly listed company · see all publicly listed company owners
- Headquarters
- 🇺🇸 Boca Raton, Florida, United States
- Founded
- 2004
- Tickers
- NASDAQ: CELH
- Revenue
- $2.52 billion (2025)[2]
- SEC CIK
- 0001341766
- Website
- www.celsiusholdings.com
- Last verified
- · 2 sources
What Celsius Holdings's annual report says about its business
Read from Celsius Holdings's latest annual filing[1]. Each line gives the sentence the filing uses, copied word for word.
Acquisitions and disposals named in the filing
- Acquired: Rockstar; Alani Nu.
In connection with the Alani Nu Acquisition, we issued shares of our Common Stock as part of the purchase consideration, and in connection with the Rockstar Acquisition and related Pepsi Transactions, we issued Series B Preferred Stock.
Celsius Holdings in numbers
- Celsius Holdings owns 2 consumer brands tracked here across 1 top-level categories; the largest is beverages with 2 brands.[1]
Celsius Holdings financial history
Headline figures from Celsius Holdings's annual reports filed with the US Securities and Exchange Commission, in USD as reported, fiscal years ending 2020–2025.
| Fiscal year ended | Revenue | Operating income | Operating margin | Net income | Total assets | Long-term debt | Filing |
|---|---|---|---|---|---|---|---|
| $2.52bn | $141.1m | 5.6% | $108m | $5.12bn | $669.9m | 10-K | |
| $1.36bn | $155.7m | 11.5% | $145.1m | $1.77bn | $0 | 10-K | |
| $1.32bn | $266.4m | 20.2% | $226.8m | $1.54bn | — | 10-K | |
| $653.6m | $-157,801,000 | -24.1% | $-187,282,000 | $1.22bn | — | 10-K | |
| — | $-4,090,000 | — | $3.94m | $314m | — | 10-K/A | |
| — | $7.91m | — | $8.52m | $131.3m | — | 10-K |
Source: SEC XBRL company facts. A dash means the company did not report that line in a form we could read. Figures for a year can be restated in a later filing; the latest filing's number is shown.
Everything Celsius Holdings owns
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Full-screen interactive tree →
Brand portfolio by category
Celsius Holdings SEC filings
The documents behind the figures on this page, as listed in the SEC's EDGAR index. Each links to the filing itself.
Annual reports
- Annual report, filed (10-K)
- Annual report, filed (10-K)
- Annual report, filed (10-K)
- Annual report (amended), filed (10-K/A)
- Annual report, filed (10-K)
- Annual report, filed (10-K)
- Annual report (amended), filed (10-K/A)
- Annual report, filed (10-K)
Proxy statements
- Proxy statement, filed (DEF 14A)
- Proxy statement, filed (DEF 14A)
- Proxy statement, filed (DEF 14A)
Recent current and quarterly reports
| Filed | Form | What it declares |
|---|---|---|
| 8-K | Departure or appointment of directors or officers; Regulation FD disclosure | |
| 10-Q | Quarterly report | |
| 8-K | Results of operations and financial condition; Regulation FD disclosure | |
| 8-K | Entry into a material agreement; Creation of a direct financial obligation | |
| 8-K | Regulation FD disclosure | |
| 8-K | Results of a shareholder vote | |
| 10-Q | Quarterly report | |
| 8-K | Results of operations and financial condition; Regulation FD disclosure | |
| 8-K | Results of operations and financial condition; Regulation FD disclosure | |
| 8-K | Departure or appointment of directors or officers | |
| 8-K | Regulation FD disclosure | |
| 10-Q | Quarterly report | |
| 8-K | Results of operations and financial condition; Regulation FD disclosure | |
| 8-K | Entry into a material agreement; Creation of a direct financial obligation |
Latest news about Celsius Holdings
Headlines link to the original publisher. Brandtree does not reproduce article text.
Frequently asked questions
What brands does Celsius Holdings own?
Celsius Holdings owns 2 consumer brands tracked here, including Celsius and Alani Nu.
Is Celsius Holdings an American company?
Yes. Celsius Holdings is headquartered in Boca Raton, Florida, United States and was founded in 2004.
Who owns Celsius Holdings?
Celsius Holdings is a publicly listed company owned by its shareholders; it trades as CELH on the NASDAQ.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Celsius Holdings, Inc. Annual Report on Form 10-K filed 2026-03-02 — SEC EDGAR, SEC Form 10-K, published 2 March 2026; retrieved 16 September 2026.
- [2] Celsius Holdings, Inc.: Form 10-K for the year ended 2025-12-31 (revenue) — SEC EDGAR, SEC Form 10-K, published 2 March 2026; retrieved 4 October 2026.
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