Who owns Reign?
Reign is owned by Monster Beverage (the United States, NASDAQ: MNST).[1]
Evidence: Monster Beverage Corporation Annual Report on Form 10-K filed 2026-02-27, SEC EDGAR, 27 February 2026. Verified from filings; last checked .
Key facts
- Current owner
- Monster Beverage Corporation verified
- Owner HQ
- 🇺🇸 United States, Corona, California
- Origin
- 🇺🇸 United States
- Founded
- 2019
- Category
- Beverages › Soft drinks › Energy drinks
- Parent ticker
- NASDAQ: MNST
- Last verified
- · 1 sources
About Reign
Reign is a performance energy drink Monster launched in 2019, positioned around fitness and workout recovery with added BCAAs and no sugar, aimed at a segment that Bang Energy had opened and that Monster subsequently litigated over. Monster later bought Bang out of bankruptcy, so it now owns both brands in the same segment.
What Monster Beverage's annual report says about Reign
Sentences about Reign from Monster Beverage's latest annual filing[1], copied word for word.
Reign Total Body Fuel High Performance Energy Drinks a line of high-performance energy drinks with BCAA's, B vitamins, electrolytes and CoQ10 with zero sugar.
We offer the following under the Reign Storm Total Wellness Energy product line: Citrus Zest, Guava Strawberry, Harvest Grape, Kiwi Blend, Mango, Peach Nectarine, Strawberry Apricot, Tropical and Valencia Orange.
How often Monster Beverage names Reign in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named less often than it was three years earlier.
Ownership timeline of Reign
- Current owner Monster Beverage [1] verified
Where Reign sits in Monster Beverage
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Monster Beverage ownership tree →
See the full Monster Beverage brand portfolio (6) →
Other brands owned by Monster Beverage
Monster Beverage controls 6 brands on Brandtree, 6 of them in beverages.
Also in beverages
- Bang Energy (2012)
- Full Throttle (2004)
- Hansen's (1935)
- Monster Energy (2002)
- NOS (2005)
Other brands in energy drinks, and who owns them
Monster Beverage has more brands in energy drinks on Brandtree than any other owner: 5 of 44.
About the owner: Monster Beverage
Monster Beverage is a publicly listed company headquartered in Corona, California, United States, founded in 1935. Brandtree records 6 brands under its control, and it is listed as NASDAQ: MNST.
Monster Beverage began as Hansen's, a Californian juice company founded in 1935, and transformed itself when it launched the Monster energy drink in 2002. The Coca-Cola Company holds a substantial minority stake and distributes its products, an arrangement agreed in 2015 that also transferred Coca-Cola's own energy brands to Monster.
Monster Beverage: full profile, brands and acquisition history →
🇺🇸 Reign and other American brands
Brandtree records a controlling owner for 2,549 brands that began in the United States. 478 of them (19%) are now controlled by a company headquartered in another country; Reign is not one of them.
- 7UP — PepsiCo 🇺🇸
- 7UP (United States) — Keurig Dr Pepper 🇺🇸
- Alani Nu — Celsius Holdings 🇺🇸
- André — Gallo 🇺🇸
- Angry Orchard — Boston Beer 🇺🇸
- Apple & Eve — Lassonde 🇨🇦
Frequently asked questions
Who is the parent company of Reign?
The parent company of Reign is Monster Beverage, a publicly listed company headquartered in the United States.
Is Reign American?
Yes. Reign originated in the United States in 2019 and its owner, Monster Beverage, is also headquartered in the United States.
Is Reign still owned by Monster Beverage?
Yes. As of 9 October 2026, Reign is still owned by Monster Beverage. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Monster Beverage Corporation Annual Report on Form 10-K filed 2026-02-27 — SEC EDGAR, SEC Form 10-K, published 27 February 2026; retrieved 16 September 2026.
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