Brandtree

Acquisition closed

Unilever acquires Liquid I.V. (2020)

Unilever completed the acquisition of Liquid I.V. on 1 November 2020.[1]

Unilever acquired Liquid I.V., an American hydration powder brand sold largely online. The price was not disclosed, and the brand has since become one of the faster-growing products in the group's portfolio.

Deal facts

Announced
Closed
Value
Undisclosed
Buyer
Unilever
Seller
—
Assets
Liquid I.V.
Regulatory review
None recorded

Ownership changes recorded from this deal

OwnerOwnedRelationshipStakeFromTo
UnileverLiquid I.V.owns100%2020-11-01present

Who owns Liquid I.V. today?

Sources (1) & corrections

Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.

  1. [1] Unilever PLC Annual Report and Accounts — acquisitions — Unilever PLC, Annual report; retrieved 16 September 2026.

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