Brandtree

Who owns Lynx?

Lynx, a personal-care brand, is owned by Unilever (the United Kingdom, LSE: ULVR).[1]

Evidence: Unilever PLC Annual Report on Form 20-F for 2025, SEC EDGAR, 12 March 2026. Verified from filings; last checked .

Key facts

Current owner
Unilever PLC verified
Owner HQ
🇬🇧 United Kingdom, London
Origin
🇬🇧 United Kingdom
Founded
1985
Category
Personal care & beauty › Deodorants, shaving & grooming › Deodorant & antiperspirant
Parent ticker
LSE: ULVR NYSE: UL AEX: UNA
Last verified
· 1 sources

About Lynx

Lynx is the name Unilever uses for Axe in the United Kingdom, Ireland, Australia and New Zealand, because the Axe trademark was already registered there. Its advertising, built for years on the idea that the spray attracts women, has been repeatedly criticised and repeatedly revised.

Ownership timeline of Lynx

Owners of Lynx over 1985 to 2026 Unilever start not recorded–present Unilever (start not recorded) 1990200020102020
  1. Current owner Unilever [1] verified

Where Lynx sits in Unilever

Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.

Where Lynx sits in Unilever Tree of 53 brands under Unilever. Unilever Lynx Axe Bango Brut Cif Clear and 47 more

Open the full Unilever ownership tree →

See the full Unilever brand portfolio (53) →

Other brands owned by Unilever

Unilever controls 53 brands on Brandtree, 34 of them in personal care & beauty.

Also in personal care & beauty

All Unilever brands →

Other brands in deodorant & antiperspirant, and who owns them

Unilever has more brands in deodorant & antiperspirant on Brandtree than any other owner: 5 of 14.

BrandOwnerOwner based in
Lume Mammoth Brands 🇺🇸 United States
Native Procter & Gamble 🇺🇸 United States
Impact ACI Limited 🇧🇩 Bangladesh
Speed Stick Colgate-Palmolive 🇺🇸 United States
Exit Osotspa 🇹🇭 Thailand
Mitchum Revlon 🇺🇸 United States
Banho a Banho Ypê 🇧🇷 Brazil
Mando Mammoth Brands 🇺🇸 United States

Every brand in deodorant & antiperspirant and its owner →

About the owner: Unilever

Unilever is a publicly listed company headquartered in London, United Kingdom, founded in 1929. Brandtree records 53 brands under its control, and it is listed as LSE: ULVR, NYSE: UL and AEX: UNA.

Unilever is a British consumer goods company formed in 1929 by the merger of Dutch margarine producer Margarine Unie and British soap maker Lever Brothers. It reports through four business groups: Beauty & Wellbeing, Personal Care, Home Care and Foods. Its ice cream business was demerged as The Magnum Ice Cream Company in December 2025.

Unilever: full profile, brands and acquisition history →

🇬🇧 Lynx and other British brands

Brandtree records a controlling owner for 552 brands that began in the United Kingdom. 291 of them (53%) are now controlled by a company headquartered in another country; Lynx is not one of them.

All British brands and who owns them →

Frequently asked questions

Who is the parent company of Lynx?

The parent company of Lynx is Unilever, a publicly listed company headquartered in the United Kingdom.

Is Lynx British?

Yes. Lynx originated in the United Kingdom in 1985 and its owner, Unilever, is also headquartered in the United Kingdom.

Is Lynx still owned by Unilever?

Yes. As of 16 September 2026, Lynx is still owned by Unilever. The ownership record was last checked against primary sources on that date.

Sources (1) & corrections

Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.

  1. [1] Unilever PLC Annual Report on Form 20-F for 2025 — SEC EDGAR, SEC Form 20-F, published 12 March 2026; retrieved 16 September 2026.

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