Unilever acquires Nutrafol
Unilever took majority ownership of Nutrafol, a hair growth supplement brand, having first invested in 2018. The price was not disclosed.
- Value
- Undisclosed
- Buyer
- Unilever
- Seller
- —
- Regulatory
- None recorded
Nutrafol is owned by Unilever (the United Kingdom, LSE: ULVR), which acquired the brand on 1 May 2022.[1][2] Nutrafol was founded in 2016 in the United States and was independent until 2022.
Evidence: Unilever PLC Annual Report on Form 20-F for 2025, SEC EDGAR, 12 March 2026. Verified from filings; last checked .
Nutrafol sells nutraceutical supplements formulated for hair thinning, sold through dermatologists and direct to consumers rather than through conventional retail. Unilever took a majority stake in the business in 2022 and acquired full ownership in 2024, making it part of the wellbeing portfolio it has been assembling since 2020.
Sentences about Nutrafol from Unilever's latest annual filing[1], copied word for word.
Wellbeing grew double-digit, led by Nutrafol and Liquid I.V., while OLLY delivered high single-digit growth supported by premium gummy innovation.
In 2025, Nutrafol strengthened its US presence with a retail expansion into Ulta Beauty, the country's largest beauty retailer, and entered its first multi-year partnership with Major League Baseball (MLB) as its Official Hair Growth Partner.
Nutrafol is a blueprint for category growth, with turnover tripling since its 2022 acquisition. 20 Unilever Annual Report on Form 20-F 2025 Strategic Report Personal Care We are market-makers and category-shapers with culturally relevant brands that inspire desire and confidence in whole-body self-care.
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named less often than it was three years earlier.
The USPTO record for the Nutrafol mark lists NUTRACEUTICAL WELLNESS, INC as the owner of record (serial number 85883238). A trademark is often held by a group company rather than the listed parent, so the registrant's name can differ from the owner named above.[3]
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
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Unilever controls 53 brands on Brandtree.
The 25 brands in digestive health on Brandtree belong to 18 owners. The largest is Bayer, with 2.
| Brand | Owner | Owner based in |
|---|---|---|
| Alka-Seltzer | Bayer | 🇩🇪 Germany |
| Daiichi Sankyo Stomach Medicine | Daiichi Sankyo Healthcare | 🇯🇵 Japan |
| Kaopectate | Genomma Lab | 🇲🇽 Mexico |
| Epocler | Hypera | 🇧🇷 Brazil |
| Entrostop | Kalbe Farma | 🇮🇩 Indonesia |
| Metamucil | Procter & Gamble | 🇺🇸 United States |
| Buscolysin | Sopharma | 🇧🇬 Bulgaria |
| Oracal | Birzeit Pharmaceutical | 🇵🇸 Palestine |
Unilever is a publicly listed company headquartered in London, United Kingdom, founded in 1929. Brandtree records 53 brands under its control, and it is listed as LSE: ULVR, NYSE: UL and AEX: UNA.
Unilever is a British consumer goods company formed in 1929 by the merger of Dutch margarine producer Margarine Unie and British soap maker Lever Brothers. It reports through four business groups: Beauty & Wellbeing, Personal Care, Home Care and Foods. Its ice cream business was demerged as The Magnum Ice Cream Company in December 2025.
Brandtree records a controlling owner for 2,549 brands that began in the United States. 478 of them (19%) are now controlled by a company headquartered in another country, Nutrafol among them.
Unilever took majority ownership of Nutrafol, a hair growth supplement brand, having first invested in 2018. The price was not disclosed.
The parent company of Nutrafol is Unilever, a publicly listed company headquartered in the United Kingdom.
Nutrafol originated in the United States in 2016, but it is owned today by Unilever, which is headquartered in the United Kingdom. So Nutrafol is an American-origin brand under British ownership.
Unilever completed its acquisition of Nutrafol on 1 May 2022, after announcing the deal on 1 May 2022. The price was not disclosed.
Nutrafol was an independent company from its founding in 2016 until Unilever acquired it in 2022.
Yes. As of 8 October 2026, Nutrafol is still owned by Unilever. The ownership record was last checked against primary sources on that date.
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
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