Who owns Domestos?
Domestos is owned by Unilever (the United Kingdom, LSE: ULVR).[1]
Evidence: Unilever PLC Annual Report on Form 20-F for 2025, SEC EDGAR, 12 March 2026. Verified from filings; last checked .
Key facts
- Current owner
- Unilever PLC verified
- Owner HQ
- 🇬🇧 United Kingdom, London
- Origin
- 🇬🇧 United Kingdom
- Founded
- 1929
- Category
- Home care › Household cleaning › Bleach & disinfectant
- Parent ticker
- LSE: ULVR NYSE: UL AEX: UNA
- Trademark registrant
- Conopco, Inc. (USPTO)
- Last verified
- · 2 sources
About Domestos
Domestos is a thick bleach brand created in Newcastle upon Tyne in 1929 and originally sold door to door from a stone jar refilled by the delivery man. It is now Unilever's main toilet and household disinfectant brand, sold as Glorix in the Netherlands and parts of eastern Europe and as Klinex in Greece.
What Unilever's annual report says about Domestos
Sentences about Domestos from Unilever's latest annual filing[1], copied word for word.
Home & Hygiene grew mid-single digit, led by Domestos and Cif, supported by premium innovations such as Infinite Clean.
How often Unilever names Domestos in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named more often than it was three years earlier.
Trademark record for Domestos
The USPTO record for the Domestos mark lists Conopco, Inc. as the owner of record (serial number 97171972). A trademark is often held by a group company rather than the listed parent, so the registrant's name can differ from the owner named above.[2]
Ownership timeline of Domestos
Where Domestos sits in Unilever
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
- Axe
- Bango
- Brut
- Cif
- Clear
- Close-Up
- Colman's
- Comfort
- Degree
- Dermalogica
- Domestos
- Dove
- Dove Men+Care
- Grüns (80%)
- Hellmann's
- Horlicks
- Hourglass Cosmetics
- Impulse
- Kate Somerville
- Knorr
- Lifebuoy
- Liquid I.V.
- Living Proof
- Lux
- Lynx
- Maizena
- Marmite
- Murad
- Nexxus
- Nutrafol
- OMO
- Paula's Choice
- Pepsodent
- Persil
- Pond's
- Pot Noodle
- Radox
- Rexona
- Royco
- SheaMoisture
- Signal
- Simple
- St. Ives
- Suave (outside the United States and Canada)
- Sunlight
- Sunsilk
- Sure
- Tatcha
- The Vegetarian Butcher
- TRESemmé
- Vaseline
- VO5
- Zendium
Open the full Unilever ownership tree →
See the full Unilever brand portfolio (53) →
Other brands owned by Unilever
Unilever controls 53 brands on Brandtree, 6 of them in home care.
Also in home care
Founded in the 1920s
- Bango (1928)
Other brands in bleach & disinfectant, and who owns them
The 17 brands in bleach & disinfectant on Brandtree belong to 10 owners. The largest is Grupo AlEn, with 4.
| Brand | Owner | Owner based in |
|---|---|---|
| Blancatel | Grupo AlEn | 🇲🇽 Mexico |
| Kalipto | Bombril | 🇧🇷 Brazil |
| Clorox | Clorox | 🇺🇸 United States |
| Ecolab (institutional cleaning and sanitizing) | Ecolab | 🇺🇸 United States |
| Harpic | Reckitt | 🇬🇧 United Kingdom |
| WC Net | Bolton Group | 🇮🇹 Italy |
| Bacillol | HARTMANN | 🇩🇪 Germany |
| Olimpia | La Fabril | 🇪🇨 Ecuador |
About the owner: Unilever
Unilever is a publicly listed company headquartered in London, United Kingdom, founded in 1929. Brandtree records 53 brands under its control, and it is listed as LSE: ULVR, NYSE: UL and AEX: UNA.
Unilever is a British consumer goods company formed in 1929 by the merger of Dutch margarine producer Margarine Unie and British soap maker Lever Brothers. It reports through four business groups: Beauty & Wellbeing, Personal Care, Home Care and Foods. Its ice cream business was demerged as The Magnum Ice Cream Company in December 2025.
🇬🇧 Domestos and other British brands
Brandtree records a controlling owner for 552 brands that began in the United Kingdom. 291 of them (53%) are now controlled by a company headquartered in another country; Domestos is not one of them.
- Ariel — Procter & Gamble 🇺🇸
- Belling — Glen Dimplex 🇮🇪
- CDA — Amica 🇵🇱
- Cillit Bang — Reckitt 🇬🇧
- Daler-Rowney — F.I.L.A. 🇮🇹
- Dyson — Dyson 🇸🇬
Frequently asked questions
Who is the parent company of Domestos?
The parent company of Domestos is Unilever, a publicly listed company headquartered in the United Kingdom.
Is Domestos British?
Yes. Domestos originated in the United Kingdom in 1929 and its owner, Unilever, is also headquartered in the United Kingdom.
Is Domestos still owned by Unilever?
Yes. As of 8 October 2026, Domestos is still owned by Unilever. The ownership record was last checked against primary sources on that date.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Unilever PLC Annual Report on Form 20-F for 2025 — SEC EDGAR, SEC Form 20-F, published 12 March 2026; retrieved 16 September 2026.
- [2] USPTO: DOMESTOS, serial 97171972, registration 8178586 — United States Patent and Trademark Office, Trademark registry; retrieved 26 September 2026.
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