Who owns Zendium?
Zendium is owned by Unilever (the United Kingdom, LSE: ULVR).[1]
Evidence: Unilever PLC Annual Report on Form 20-F for 2025, SEC EDGAR, 12 March 2026. Verified from filings; last checked .
Key facts
- Current owner
- Unilever PLC verified
- Owner HQ
- 🇬🇧 United Kingdom, London
- Origin
- 🇳🇱 Netherlands
- Founded
- 1980
- Category
- Personal care & beauty › Oral care › Toothpaste & toothbrushes
- Parent ticker
- LSE: ULVR NYSE: UL AEX: UNA
- Trademark registrant
- Conopco, Inc. (USPTO)
- Last verified
- · 2 sources
About Zendium
Zendium is a toothpaste built around enzymes and proteins found in saliva rather than around antibacterial agents, sold on supporting the mouth's own defences. It is sold mainly in the Netherlands, Denmark, Norway and the United Kingdom. Unilever owns it, and the formulation deliberately omits the foaming agent used in most toothpastes.
Trademark record for Zendium
The USPTO record for the Zendium mark lists Conopco, Inc. as the owner of record (serial number 88910208). A trademark is often held by a group company rather than the listed parent, so the registrant's name can differ from the owner named above.[2]
Ownership timeline of Zendium
Where Zendium sits in Unilever
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
- Axe
- Bango
- Brut
- Cif
- Clear
- Close-Up
- Colman's
- Comfort
- Degree
- Dermalogica
- Domestos
- Dove
- Dove Men+Care
- Grüns (80%)
- Hellmann's
- Horlicks
- Hourglass Cosmetics
- Impulse
- Kate Somerville
- Knorr
- Lifebuoy
- Liquid I.V.
- Living Proof
- Lux
- Lynx
- Maizena
- Marmite
- Murad
- Nexxus
- Nutrafol
- OMO
- Paula's Choice
- Pepsodent
- Persil
- Pond's
- Pot Noodle
- Radox
- Rexona
- Royco
- SheaMoisture
- Signal
- Simple
- St. Ives
- Suave (outside the United States and Canada)
- Sunlight
- Sunsilk
- Sure
- Tatcha
- The Vegetarian Butcher
- TRESemmé
- Vaseline
- VO5
- Zendium
Open the full Unilever ownership tree →
See the full Unilever brand portfolio (53) →
Other brands owned by Unilever
Unilever controls 53 brands on Brandtree, 34 of them in personal care & beauty.
Also in personal care & beauty
- Axe (1983)
- Brut (1964)
- Clear (1974)
- Close-Up (1967)
- Degree (1990)
- Dermalogica (1986)
- Dove (1957)
- Dove Men+Care (2010)
- Hourglass Cosmetics (2004)
- Impulse (1972)
- Kate Somerville (2004)
- Lifebuoy (1894)
- Living Proof (2005)
- Lux (1899)
- Lynx (1985)
- Murad (1989)
- Nexxus (1979)
- Paula's Choice (1995)
Other brands in toothpaste & toothbrushes, and who owns them
The 42 brands in toothpaste & toothbrushes on Brandtree belong to 23 owners. The largest is Colgate-Palmolive, with 5; Unilever has 4.
| Brand | Owner | Owner based in |
|---|---|---|
| Colgate | Colgate-Palmolive | 🇺🇸 United States |
| Desensin | Dentaid | 🇪🇸 Spain |
| Parodontax | Haleon | 🇬🇧 United Kingdom |
| Pepsodent (United States) | Church & Dwight | 🇺🇸 United States |
| Bioniq | Dr. Wolff Group | 🇩🇪 Germany |
| CLINICA | Lion | 🇯🇵 Japan |
| Elgydium | Pierre Fabre | 🇫🇷 France |
| Crest | Procter & Gamble | 🇺🇸 United States |
About the owner: Unilever
Unilever is a publicly listed company headquartered in London, United Kingdom, founded in 1929. Brandtree records 53 brands under its control, and it is listed as LSE: ULVR, NYSE: UL and AEX: UNA.
Unilever is a British consumer goods company formed in 1929 by the merger of Dutch margarine producer Margarine Unie and British soap maker Lever Brothers. It reports through four business groups: Beauty & Wellbeing, Personal Care, Home Care and Foods. Its ice cream business was demerged as The Magnum Ice Cream Company in December 2025.
🇳🇱 Zendium and other Dutch brands
Brandtree records a controlling owner for 63 brands that began in the Netherlands. 36 of them (57%) are now controlled by a company headquartered in another country, Zendium among them.
- Philips — Philips 🇳🇱
- Rituals — Rituals 🇳🇱
- 4PS — Hilti 🇱🇮
- Albert Heijn — Ahold Delhaize 🇳🇱
- Amstel — Heineken 🇳🇱
- B&C International — Springs Window Fashions 🇺🇸
Frequently asked questions
Who is the parent company of Zendium?
The parent company of Zendium is Unilever, a publicly listed company headquartered in the United Kingdom.
Is Zendium Dutch or British?
Zendium originated in the Netherlands in 1980, but it is owned today by Unilever, which is headquartered in the United Kingdom. So Zendium is a Dutch-origin brand under British ownership.
Is Zendium still owned by Unilever?
Yes. As of 26 September 2026, Zendium is still owned by Unilever. The ownership record was last checked against primary sources on that date.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Unilever PLC Annual Report on Form 20-F for 2025 — SEC EDGAR, SEC Form 20-F, published 12 March 2026; retrieved 16 September 2026.
- [2] USPTO: ZENDIUM, serial 88910208, registration 6974963 — United States Patent and Trademark Office, Trademark registry; retrieved 26 September 2026.
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