🇳🇱 Dutch brands and who owns them
Of 22 Dutch consumer brands tracked here, 9 (41%) are owned by companies headquartered outside the Netherlands, most often in the United States, the United Kingdom and Switzerland.
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22
Dutch brands
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9
foreign-owned · 41%
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13
domestically owned
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12
Dutch brand owners
Who bought the Dutch brands?
| Owner country | Brands | Examples |
|---|---|---|
| 🇺🇸 United States | 3 | Becel (KKR), Blue Band (KKR), Booking.com (Booking Holdings) |
| 🇬🇧 United Kingdom | 2 | The Vegetarian Butcher (Unilever), Zendium (Unilever) |
| 🇨🇭 Switzerland | 1 | Garden Gourmet (Nestlé) |
| 🇯🇵 Japan | 1 | Grolsch (Asahi Group) |
| 🇫🇷 France | 1 | Nutricia (Danone) |
| 🇮🇹 Italy | 1 | Viktor&Rolf (OTB Group) |
Dutch companies that own brands
- The Magnum Ice Cream Company · 14 brands
- Heineken · 11 brands
- Stellantis · 11 brands
- JDE Peet's · 8 brands
- Upfield · 8 brands
- Campari Group · 7 brands
- Perfetti Van Melle · 6 brands
- FrieslandCampina · 5 brands
- Universal Music · 5 brands
- Ahold Delhaize · 4 brands
- Inter IKEA · 2 brands
- Rituals · 1 brands