JDE Peet's: brands it owns and its ownership tree
JDE Peet's is a privately held company headquartered in Amsterdam, Netherlands that owns 8 consumer brands, and has 1 recorded transaction.[1]
JDE Peet's is itself owned by Keurig Dr Pepper (97.75%) since 2026.[2][3]
JDE Peet's is the largest pure-play coffee company in the world, assembled by JAB Holding from Douwe Egberts, Jacobs, Peet's and dozens of national coffee brands. It listed in Amsterdam in 2020. Keurig Dr Pepper bought it through a public offer at €31.85 a share that settled on 1 April 2026; after a post-closing acceptance period Keurig Dr Pepper held 97.75 per cent, the shares were delisted from Euronext Amsterdam on 30 April 2026, and a buy-out of the remaining 2.25 per cent began.
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Company facts
- Legal name
- JDE Peet's N.V.
- Type
- privately held company · see all privately held company owners
- Headquarters
- 🇳🇱 Amsterdam, Netherlands
- Founded
- 2020
- Wikidata
- Q96387089
- Website
- www.jdepeets.com
- Last verified
- · 6 sources
JDE Peet's in numbers
- JDE Peet's owns 8 consumer brands tracked here across 1 top-level categories; the largest is beverages with 8 brands.[1]
- 6 of its brands originated outside Netherlands.
Everything JDE Peet's owns
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Full-screen interactive tree → · Download as infographic
Brand portfolio by category
Frequently asked questions
What brands does JDE Peet's own?
JDE Peet's owns 8 consumer brands tracked here, including Douwe Egberts, Kenco, Jacobs, Pilão, L'OR and Moccona.
Is JDE Peet's a Dutch company?
Yes. JDE Peet's is headquartered in Amsterdam, Netherlands and was founded in 2020.
Who owns JDE Peet's?
JDE Peet's is owned by Keurig Dr Pepper (97.75% stake) since 2026.
Sources (6) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Annual Report 2025 — JDE Peet's N.V. — JDE Peet's N.V., Annual report, published 18 March 2026; retrieved 28 September 2026.
- [2] Keurig Dr Pepper Announces Results of Post-Closing Acceptance Period for Offer for JDE Peet's — Keurig Dr Pepper Inc., Official press release, published 13 April 2026; retrieved 16 September 2026.
- [3] Keurig Dr Pepper Inc. Form 10-Q for the quarter ended 30 June 2026 - acquisition of JDE Peet's — SEC EDGAR, SEC filing; retrieved 16 September 2026.
- [4] Keurig Dr Pepper Acquires JDE Peet's and Announces Rafael Oliveira as CEO of Future Global Coffee Co. — Keurig Dr Pepper Inc., Official press release, published 1 April 2026; retrieved 16 September 2026.
- [5] Keurig Dr Pepper to Acquire JDE Peet's and Subsequently Separate into Two Independent Companies — Keurig Dr Pepper Inc., Official press release, published 25 August 2025; retrieved 16 September 2026.
- [6] JDE Peet's - offer by Keurig Dr Pepper and delisting — JDE Peet's N.V., Official document; retrieved 16 September 2026.
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