Who owns Tassimo?
Tassimo is owned by Keurig Dr Pepper (the United States, NASDAQ: KDP) through its subsidiary JDE Peet's.[1]
Keurig Dr Pepper owns 97.75% of JDE Peet's rather than all of it.
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Annual Report 2025 — JDE Peet's N.V., 18 March 2026. Last checked .
Key facts
- Current owner
- Keurig Dr Pepper Inc. via JDE Peet's reported
- Owner HQ
- 🇺🇸 United States, Burlington, Massachusetts and Frisco, Texas
- Origin
- 🇩🇪 Germany
- Founded
- 2004
- Category
- Beverages › Coffee, tea & hot drinks › Coffee
- Parent ticker
- NASDAQ: KDP
- Last verified
- · 1 sources
About Tassimo
Tassimo is a capsule system launched in 2004 that reads a barcode on each disc to set the water volume and temperature, so a single machine can make espresso, filter coffee and hot chocolate correctly. JDE Peet's owns it, and the barcode approach means the user never selects a setting themselves.
Ownership timeline of Tassimo
- Current owner Keurig Dr Pepper via JDE Peet's [1] reported
Where Tassimo sits in Keurig Dr Pepper
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Keurig Dr Pepper ownership tree →
See the full Keurig Dr Pepper brand portfolio (15) →
Other brands owned by Keurig Dr Pepper
Keurig Dr Pepper controls 15 brands on Brandtree, 15 of them in beverages.
Also in beverages
- 7UP (United States) (1929)
- A&W Root Beer (1919)
- Canada Dry (1904)
- Douwe Egberts (1753)
- Dr Pepper (1885)
- Green Mountain Coffee Roasters (1981)
- Jacobs (1895)
- Kenco (1923)
- Keurig (1998)
- L'OR (1992)
- Moccona (1964)
- Peet's Coffee (1966)
- Pilão (1957)
- Snapple (1972)
Other brands in coffee, and who owns them
Keurig Dr Pepper has more brands in coffee on Brandtree than any other owner: 10 of 66.
| Brand | Owner | Owner based in |
|---|---|---|
| Café Caribe | Coffee Holding | 🇺🇸 United States |
| Café Barão | Melitta | 🇩🇪 Germany |
| Nescafé | Nestlé | 🇨🇭 Switzerland |
| Ah Huat | Power Root | 🇲🇾 Malaysia |
| Barcaffè | Atlantic Grupa | 🇭🇷 Croatia |
| Carte Noire | Lavazza | 🇮🇹 Italy |
| Boyds | Royal Cup | 🇺🇸 United States |
| Almendra Tropical | CasaLuker | 🇨🇴 Colombia |
About the owner: Keurig Dr Pepper
Keurig Dr Pepper is a publicly listed company headquartered in Burlington, Massachusetts and Frisco, Texas, United States, founded in 2018. Brandtree records 15 brands under its control, and it is listed as NASDAQ: KDP.
Keurig Dr Pepper was formed in 2018 when JAB Holding's Keurig Green Mountain merged with Dr Pepper Snapple. It combines single-serve coffee systems with the third-largest soft drinks portfolio in the United States.
Keurig Dr Pepper: full profile, brands and acquisition history →
🇩🇪 Tassimo and other German brands
Brandtree records a controlling owner for 252 brands that began in Germany. 93 of them (37%) are now controlled by a company headquartered in another country, Tassimo among them.
Frequently asked questions
Who is the parent company of Tassimo?
The parent company of Tassimo is Keurig Dr Pepper, a publicly listed company headquartered in the United States. Tassimo sits under Keurig Dr Pepper's subsidiary JDE Peet's.
Is Tassimo German or American?
Tassimo originated in Germany in 2004, but it is owned today by Keurig Dr Pepper, which is headquartered in the United States. So Tassimo is a German-origin brand under American ownership.
Is Tassimo still owned by Keurig Dr Pepper?
Yes. As of 16 September 2026, Tassimo is still owned by Keurig Dr Pepper. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Annual Report 2025 — JDE Peet's N.V. — JDE Peet's N.V., Annual report, published 18 March 2026; retrieved 28 September 2026.
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