Who owns Avoury?
Avoury is owned by Melitta (Germany).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Melitta Group Annual Report 2023 — Business fields and brands / Facts & figures. Last checked .
Key facts
- Current owner
- Melitta Group reported
- Owner HQ
- 🇩🇪 Germany, Minden
- Origin
- 🇩🇪 Germany
- Founded
- 2019
- Category
- Beverages › Coffee, tea & hot drinks › Tea
- Last verified
- · 1 sources
About Avoury
Avoury is a tea brand launched in November 2019 by Melitta Single Portions, the group division in Minden responsible for single-serve hot-beverage products, and the first brand the division created itself. It sells individually portioned premium teas, with more than 30 organic varieties, prepared in the Avoury One tea machine, and the division presents it as a sustainable form of tea enjoyment.
Ownership timeline of Avoury
Where Avoury sits in Melitta
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Melitta ownership tree →
See the full Melitta brand portfolio (8) →
Other brands owned by Melitta
Melitta controls 8 brands on Brandtree, 5 of them in beverages.
Also in beverages
- Café Barão
- Café Bom Jesus
- Caffè Corsini (1950)
- Melitta (1908)
Other brands in tea, and who owns them
The 31 brands in tea on Brandtree belong to 19 owners. The largest is Orimi Trade, with 6.
| Brand | Owner | Owner based in |
|---|---|---|
| Gita | Orimi Trade | 🇷🇺 Russia |
| Fahari Ya Kenya | Ketepa | 🇰🇪 Kenya |
| Five Roses | AVI | 🇿🇦 South Africa |
| ITO EN Matcha Green Tea | ITO EN | 🇯🇵 Japan |
| Piala Gold | RG Brands | 🇰🇿 Kazakhstan |
| Tata Tea | Tata Consumer | 🇮🇳 India |
| Good Nature | Alkaloid | 🇲🇰 North Macedonia |
| Twinings | Associated British Foods | 🇬🇧 United Kingdom |
About the owner: Melitta
Melitta is a privately held company headquartered in Minden, Germany, founded in 1908. Brandtree records 8 brands under its control.
Melitta Group describes itself as an internationally active, family-owned group of companies that traces its existence to Melitta Bentz and her invention of the coffee filter in 1908. Its annual report divides it into coffee, coffee preparation (filters, coffee machines, kettles) and household products (food wrap, freezer and waste bags, vacuum-cleaner filter bags), plus industrial papers and packaging. The household-products brands in the film and foil business are run by its Cofresco division in Minden; Cofresco also holds Albal, BacoFoil, handy bag, Swirl and Wrapmaster, which are not listed here because the report does not say where those brands began. Granini juice was once a Melitta brand: Melitta sold it to Eckes in 1994 and held 26 per cent of the juice business until 2006.
🇩🇪 Avoury and other German brands
Brandtree records a controlling owner for 243 brands that began in Germany. 90 of them (37%) are now controlled by a company headquartered in another country; Avoury is not one of them.
Frequently asked questions
Who is the parent company of Avoury?
The parent company of Avoury is Melitta, a privately held company headquartered in Germany.
Is Avoury German?
Yes. Avoury originated in Germany in 2019 and its owner, Melitta, is also headquartered in Germany.
Is Avoury still owned by Melitta?
Yes. As of 4 October 2026, Avoury is still owned by Melitta. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Melitta Group Annual Report 2023 — Business fields and brands / Facts & figures — Melitta Group, Annual report; retrieved 4 October 2026.
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