Who owns Five Roses?
Five Roses is owned by AVI (South Africa, JSE: AVI).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: AVI — Integrated Annual Report June 2025, AVI Limited. Last checked .
Key facts
- Current owner
- AVI Limited reported
- Owner HQ
- 🇿🇦 South Africa
- Origin
- 🇿🇦 South Africa
- Category
- Beverages › Coffee, tea & hot drinks › Tea
- Parent ticker
- JSE: AVI
- Last verified
- · 1 sources
About Five Roses
Five Roses is a tea brand from AVI's Entyce Beverages division and the first of the South African favourites the company lists among its brands. AVI's tea business earned R2.1 billion in 2025; volumes fell in both black tea and Rooibos as cheaper private label teas gained ground, and AVI responded with targeted campaigns behind Five Roses and Freshpak.
Ownership timeline of Five Roses
Where Five Roses sits in AVI
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full AVI ownership tree →
See the full AVI brand portfolio (8) →
Other brands owned by AVI
AVI controls 8 brands on Brandtree, 3 of them in beverages.
Also in beverages
Other brands in tea, and who owns them
The 35 brands in tea on Brandtree belong to 21 owners. The largest is Orimi Trade, with 6; AVI has 2.
| Brand | Owner | Owner based in |
|---|---|---|
| Gita | Orimi Trade | 🇷🇺 Russia |
| Fahari Ya Kenya | Ketepa | 🇰🇪 Kenya |
| Ran Kahata | Sunshine Holdings | 🇱🇰 Sri Lanka |
| ITO EN Matcha Green Tea | ITO EN | 🇯🇵 Japan |
| Piala Gold | RG Brands | 🇰🇿 Kazakhstan |
| Tata Tea | Tata Consumer | 🇮🇳 India |
| Good Nature | Alkaloid | 🇲🇰 North Macedonia |
| Final | Azersun | 🇦🇿 Azerbaijan |
About the owner: AVI
AVI is a publicly listed company headquartered in South Africa. Brandtree records 8 brands under its control, and it is listed as JSE: AVI.
AVI is a South African branded consumer goods company with a primary listing on the Johannesburg Stock Exchange, more than 50 brands and turnover of R16.02 billion in its 2025 financial year. It is organised into Entyce Beverages (tea, coffee and creamer), Snackworks (biscuits and snacks), I&J (frozen seafood), Indigo Brands (personal care) and a footwear and apparel business. Most of its core brands are its own, but it holds Lavazza coffee and the Lacoste, Gant and Eden Park fashion brands under licence.
🇿🇦 Five Roses and other South African brands
Brandtree records a controlling owner for 175 brands that began in South Africa. 12 of them (7%) are now controlled by a company headquartered in another country; Five Roses is not one of them.
- Appletiser — Coca-Cola 🇺🇸
- Castle Lager — AB InBev 🇧🇪
- Energade — Tiger Brands 🇿🇦
- @home — TFG 🇿🇦
- Ackermans — Pepkor 🇿🇦
- Afrocentric — Sanlam 🇿🇦
Frequently asked questions
Who is the parent company of Five Roses?
The parent company of Five Roses is AVI, a publicly listed company headquartered in South Africa.
Is Five Roses South African?
Yes. Five Roses originated in South Africa and its owner, AVI, is also headquartered in South Africa.
Is Five Roses still owned by AVI?
Yes. As of 16 September 2026, Five Roses is still owned by AVI. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] AVI — Integrated Annual Report June 2025 — AVI Limited, Annual report; retrieved 16 September 2026.
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