Who owns Energade?
Energade is owned by Tiger Brands (South Africa, JSE: TBS).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Tiger Brands — our brands, Tiger Brands Limited. Last checked .
Key facts
- Current owner
- Tiger Brands Limited reported
- Owner HQ
- 🇿🇦 South Africa, Midrand, Gauteng
- Origin
- 🇿🇦 South Africa
- Founded
- 1980
- Category
- Beverages › Soft drinks › Sports & hydration drinks
- Parent ticker
- JSE: TBS
- Last verified
- · 1 sources
About Energade
Energade is the leading sports drink in South Africa, sold in six flavours with limited editions released around major sporting events. It competes domestically against Powerade and Lucozade Sport, and its position is built on rugby and cricket sponsorship rather than on the endurance-running marketing used elsewhere.
Ownership timeline of Energade
- Current owner Tiger Brands [1] reported
Where Energade sits in Tiger Brands
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Tiger Brands ownership tree →
See the full Tiger Brands brand portfolio (11) →
Other brands owned by Tiger Brands
Tiger Brands controls 11 brands on Brandtree, 2 of them in beverages.
Also in beverages
- Oros (1907)
Other brands in sports & hydration drinks, and who owns them
The 20 brands in sports & hydration drinks on Brandtree belong to 17 owners. The largest is Coca-Cola, with 3.
About the owner: Tiger Brands
Tiger Brands is a publicly listed company headquartered in Midrand, Gauteng, South Africa, founded in 1921. Brandtree records 11 brands under its control, and it is listed as JSE: TBS.
Tiger Brands is the largest packaged food company in South Africa, founded in 1921 around an oat mill and now the owner of brands it says are found in 88 per cent of South African households. Its portfolio runs from staples such as rice, bread and canned vegetables to insecticides and skin cream, a spread that reflects a domestic market where a single trusted name is expected to cover most of a household's shopping rather than one aisle of it.
Tiger Brands: full profile, brands and acquisition history →
🇿🇦 Energade and other South African brands
Brandtree records a controlling owner for 175 brands that began in South Africa. 12 of them (7%) are now controlled by a company headquartered in another country; Energade is not one of them.
- Appletiser — Coca-Cola 🇺🇸
- Castle Lager — AB InBev 🇧🇪
- Ciro — AVI 🇿🇦
- @home — TFG 🇿🇦
- Ackermans — Pepkor 🇿🇦
- Afrocentric — Sanlam 🇿🇦
Frequently asked questions
Who is the parent company of Energade?
The parent company of Energade is Tiger Brands, a publicly listed company headquartered in South Africa.
Is Energade South African?
Yes. Energade originated in South Africa in 1980 and its owner, Tiger Brands, is also headquartered in South Africa.
Is Energade still owned by Tiger Brands?
Yes. As of 16 September 2026, Energade is still owned by Tiger Brands. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Tiger Brands — our brands — Tiger Brands Limited, Official document; retrieved 16 September 2026.
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