Brandtree

Who owns Energade?

Energade is owned by Tiger Brands (South Africa, JSE: TBS).[1]

This ownership is reported in official statements but has not yet been matched to a regulatory filing.

Key facts

Current owner
Tiger Brands Limited reported
Owned since
Not recorded
Previous owner
None recorded
Owner HQ
🇿🇦 South Africa, Midrand, Gauteng
Origin
🇿🇦 South Africa
Founded
1980
Category
BeveragesSoft drinksSports & hydration drinks
Parent ticker
JSE: TBS
Last verified
· 1 sources

About Energade

Energade is the leading sports drink in South Africa, sold in six flavours with limited editions released around major sporting events. It competes domestically against Powerade and Lucozade Sport, and its position is built on rugby and cricket sponsorship rather than on the endurance-running marketing used elsewhere.

Ownership timeline of Energade

Owners of Energade over 1980 to 2026 Tiger Brands start not recorded–present Tiger Brands (start not recorded) 19801990200020102020
  1. ? – present Tiger Brands [1] reported

Where Energade sits in Tiger Brands

Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.

Where Energade sits in Tiger Brands Tree of 11 brands under Tiger Brands. Tiger Brands Energade Albany All Gold Black Cat Doom Jungle Oats and 5 more

Open the full Tiger Brands ownership tree →

Other brands owned by Tiger Brands

See the full Tiger Brands brand portfolio (11) →

Latest news about Energade

No tagged news items yet. Deals, regulatory actions and recalls are added from SEC filings, regulators and trade press; only titles and links are stored.

Headlines link to the original publisher. Brandtree does not reproduce article text.

Frequently asked questions

Who is the parent company of Energade?

The parent company of Energade is Tiger Brands, a publicly listed company headquartered in South Africa.

Is Energade South African?

Yes. Energade originated in South Africa in 1980 and its owner, Tiger Brands, is also headquartered in South Africa.

Is Energade still owned by Tiger Brands?

Yes. As of 16 September 2026, Energade is still owned by Tiger Brands. The ownership record was last checked against primary sources on that date.

Sources (1) & corrections

Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.

  1. [1] Tiger Brands — our brands — Tiger Brands Limited, Official document; retrieved 16 September 2026.

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