Who owns Purity?
Purity, a food brand from South Africa, is owned by Tiger Brands (South Africa, JSE: TBS).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Tiger Brands — our brands, Tiger Brands Limited. Last checked .
Key facts
- Current owner
- Tiger Brands Limited reported
- Owner HQ
- 🇿🇦 South Africa, Midrand, Gauteng
- Origin
- 🇿🇦 South Africa
- Founded
- 1948
- Category
- Food › Baby & infant food › Baby meals & snacks
- Parent ticker
- JSE: TBS
- Last verified
- · 1 sources
About Purity
Purity is the leading South African baby food brand, selling purées, cereals and toddler snacks. Tiger Brands recalled products and faced sustained scrutiny of its food safety controls after the 2017 to 2018 listeriosis outbreak traced to a different part of the group, an episode that reshaped food safety regulation in the country.
Ownership timeline of Purity
- Current owner Tiger Brands [1] reported
Where Purity sits in Tiger Brands
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Tiger Brands ownership tree →
See the full Tiger Brands brand portfolio (11) →
Other brands owned by Tiger Brands
Tiger Brands controls 11 brands on Brandtree, 8 of them in food.
Also in food
- Albany (1938)
- All Gold (1907)
- Black Cat (1932)
- Jungle Oats (1920)
- KOO (1940)
- Mrs H.S. Ball's (1852)
- Tastic (1969)
Founded in the 1940s
- Doom (1943)
Other brands in baby meals & snacks, and who owns them
The 20 brands in baby meals & snacks on Brandtree belong to 13 owners. The largest is Hero Group, with 6.
| Brand | Owner | Owner based in |
|---|---|---|
| Baby Gourmet | Hero Group | 🇨🇭 Switzerland |
| Promina | Indofood | 🇮🇩 Indonesia |
| Cerelac | Nestlé | 🇨🇭 Switzerland |
| Cerifam | Faffa Food | 🇪🇹 Ethiopia |
| Good Goût | H&H Group | 🇭🇰 Hong Kong |
| Earth's Best | Hain Celestial | 🇺🇸 United States |
| Anmum | Lactalis | 🇫🇷 France |
| Kiddylicious | Lotus Bakeries | 🇧🇪 Belgium |
About the owner: Tiger Brands
Tiger Brands is a publicly listed company headquartered in Midrand, Gauteng, South Africa, founded in 1921. Brandtree records 11 brands under its control, and it is listed as JSE: TBS.
Tiger Brands is the largest packaged food company in South Africa, founded in 1921 around an oat mill and now the owner of brands it says are found in 88 per cent of South African households. Its portfolio runs from staples such as rice, bread and canned vegetables to insecticides and skin cream, a spread that reflects a domestic market where a single trusted name is expected to cover most of a household's shopping rather than one aisle of it.
Tiger Brands: full profile, brands and acquisition history →
🇿🇦 Purity and other South African brands
Brandtree records a controlling owner for 175 brands that began in South Africa. 12 of them (7%) are now controlled by a company headquartered in another country; Purity is not one of them.
Frequently asked questions
Who is the parent company of Purity?
The parent company of Purity is Tiger Brands, a publicly listed company headquartered in South Africa.
Is Purity South African?
Yes. Purity originated in South Africa in 1948 and its owner, Tiger Brands, is also headquartered in South Africa.
Is Purity still owned by Tiger Brands?
Yes. As of 16 September 2026, Purity is still owned by Tiger Brands. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Tiger Brands — our brands — Tiger Brands Limited, Official document; retrieved 16 September 2026.
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