Brandtree

Who owns Purity?

Purity, a food brand from South Africa, is owned by Tiger Brands (South Africa, JSE: TBS).[1]

This ownership is reported in official statements but has not yet been matched to a regulatory filing.

Key facts

Current owner
Tiger Brands Limited reported
Owned since
Not recorded
Previous owner
None recorded
Owner HQ
🇿🇦 South Africa, Midrand, Gauteng
Origin
🇿🇦 South Africa
Founded
1948
Category
FoodBaby & infant foodBaby meals & snacks
Parent ticker
JSE: TBS
Last verified
· 1 sources

About Purity

Purity is the leading South African baby food brand, selling purées, cereals and toddler snacks. Tiger Brands recalled products and faced sustained scrutiny of its food safety controls after the 2017 to 2018 listeriosis outbreak traced to a different part of the group, an episode that reshaped food safety regulation in the country.

Ownership timeline of Purity

Owners of Purity over 1948 to 2026 Tiger Brands start not recorded–present Tiger Brands (start not recorded) 19501960197019801990200020102020
  1. ? – present Tiger Brands [1] reported

Where Purity sits in Tiger Brands

Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.

Where Purity sits in Tiger Brands Tree of 11 brands under Tiger Brands. Tiger Brands Purity Albany All Gold Black Cat Doom Energade and 5 more

Open the full Tiger Brands ownership tree →

Other brands owned by Tiger Brands in food

See the full Tiger Brands brand portfolio (11) →

Latest news about Purity

No tagged news items yet. Deals, regulatory actions and recalls are added from SEC filings, regulators and trade press; only titles and links are stored.

Headlines link to the original publisher. Brandtree does not reproduce article text.

Frequently asked questions

Who is the parent company of Purity?

The parent company of Purity is Tiger Brands, a publicly listed company headquartered in South Africa.

Is Purity South African?

Yes. Purity originated in South Africa in 1948 and its owner, Tiger Brands, is also headquartered in South Africa.

Is Purity still owned by Tiger Brands?

Yes. As of 16 September 2026, Purity is still owned by Tiger Brands. The ownership record was last checked against primary sources on that date.

Sources (1) & corrections

Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.

  1. [1] Tiger Brands — our brands — Tiger Brands Limited, Official document; retrieved 16 September 2026.

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