Hero Group: brands it owns and its ownership tree
Hero Group is a privately held company headquartered in Lenzburg, Switzerland that owns 16 consumer brands.[1]
Hero is a privately held Swiss food company founded in 1886 in Lenzburg, where its headquarters still are. Arend Oetker acquired a majority shareholding in 1995 and a member of the Oetker family sits on its board. It reported net sales of CHF 1,187 million in 2025 across three categories: Better Snacking, Naturally Good Food, which holds the jams it has made for more than a century, and Others, which holds baby and toddler milk. The Hero 2035 strategy introduced in 2025 committed the group to snacking, and its purchases have followed it: Deliciously Ella in 2024, the Brazilian snack brand Pinati in 2025 and The Gut Stuff in 2026.
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Company facts
- Legal name
- Hero AG
- Type
- privately held company · see all privately held company owners
- Headquarters
- 🇨🇭 Lenzburg, Switzerland
- Founded
- 1886
- Website
- www.hero-group.ch
- Last verified
- · 5 sources
Hero Group in numbers
- Hero Group owns 16 consumer brands tracked here across 1 top-level categories; the largest is food with 16 brands.[1]
- 14 of its brands originated outside Switzerland.
Everything Hero Group owns
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Full-screen interactive tree → · Download as infographic
Brand portfolio by category
Minority stakes, joint ventures and licences
Recent changes to this record
Official recalls involving Hero Group products
1 recall notice from government regulators matched to Hero Group. Each applies to the specific products, sizes and lot codes named in the notice, not to every product sold under the name.
- Hero Fire Spray Canisters — CPSC,
Reason given: The recalled fire spray canister can deteriorate overtime, causing it to rupture and fail to operate during a fire, posing the risk of serious injury or death from fire and burn…
Recalling firm: Prepared Hero · Brand: Hero
Matched automatically from FDA, USDA FSIS, UK Food Standards Agency and CPSC records only when the recalling firm corresponds to this ownership record and, for a brand, the brand name appears in the product description. Check the linked notice for exact products and lots. Method.
Frequently asked questions
What brands does Hero Group own?
Hero Group owns 16 consumer brands tracked here, including Hero, Beech-Nut, Deliciously Ella, Schwartau, Corny and Baby Gourmet.
Is Hero Group a Swiss company?
Yes. Hero Group is headquartered in Lenzburg, Switzerland and was founded in 1886.
Who owns Hero Group?
Hero Group is privately held. Hero is a privately held Swiss food company founded in 1886 in Lenzburg, where its headquarters still are.
Sources (5) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Hero Group — Annual Report 2025 — Hero AG, Annual report; retrieved 27 September 2026.
- [2] Hero Group history: An international house of brands 2000-2021 — Hero AG, Official document; retrieved 2 October 2026.
- [3] Hero Group takes over Italian JV — Hero AG, Official press release, published 28 May 2025; retrieved 27 September 2026.
- [4] Hero Solo — alimentación infantil — Hero España S.A., Official document; retrieved 27 September 2026.
- [5] Hero acquires UK snacking firm ‘The Gut Stuff’ — Hero AG, Official press release, published 22 April 2026; retrieved 27 September 2026.
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