Who owns Semper?
Semper is owned by Hero Group (Switzerland), which has owned the brand since 2006.[1][2]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Hero Group — Annual Report 2025, Hero AG. Last checked .
Key facts
- Current owner
- Hero AG reported
- Owned since
- Owner HQ
- 🇨🇭 Switzerland, Lenzburg
- Origin
- 🇸🇪 Sweden
- Category
- Food › Nutrition & supplements › Infant nutrition
- Last verified
- · 2 sources
About Semper
Semper is Hero's Nordic baby and toddler brand, spanning cereals, meals, snacks and infant formula. Hero introduced a renovated Semper cereals portfolio across the Nordics in 2025, redesigned its pouches and snacks for toddlers, and launched the Semper NutriSemp formula with five human milk oligosaccharides in China in the same year.
Ownership timeline of Semper
- 2006 – present Hero Group [1][2] reported
Where Semper sits in Hero Group
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Hero Group ownership tree →
See the full Hero Group brand portfolio (16) →
Other brands owned by Hero Group
Hero Group controls 16 brands on Brandtree, 16 of them in food.
Also in food
- Baby Gourmet
- Beech-Nut
- Corny (1984)
- Deliciously Ella
- Freche Freunde
- Goodies (2024)
- Hero (1910)
- Hero Baby (1985)
- Hero Solo
- Organix
- Queensberry (1988)
- Schwartau
- Sunar
- The Gut Stuff
- Vitrac (1981)
Other brands in infant nutrition, and who owns them
The 13 brands in infant nutrition on Brandtree belong to 9 owners. The largest is Hochdorf, with 2; Hero Group has 2.
About the owner: Hero Group
Hero Group is a privately held company headquartered in Lenzburg, Switzerland, founded in 1886. Brandtree records 16 brands under its control.
Hero is a privately held Swiss food company founded in 1886 in Lenzburg, where its headquarters still are. Arend Oetker acquired a majority shareholding in 1995 and a member of the Oetker family sits on its board. It reported net sales of CHF 1,187 million in 2025 across three categories: Better Snacking, Naturally Good Food, which holds the jams it has made for more than a century, and Others, which holds baby and toddler milk. The Hero 2035 strategy introduced in 2025 committed the group to snacking, and its purchases have followed it: Deliciously Ella in 2024, the Brazilian snack brand Pinati in 2025 and The Gut Stuff in 2026.
🇸🇪 Semper and other Swedish brands
Brandtree records a controlling owner for 110 brands that began in Sweden. 48 of them (44%) are now controlled by a company headquartered in another country, Semper among them.
- AXA — Lantmännen 🇸🇪
- Ahlgrens bilar — Cloetta 🇸🇪
- Annas — Lotus Bakeries 🇧🇪
- Barebells — Vitamin Well Group 🇸🇪
- Daim — Mondelēz 🇺🇸
- Dalsjöfors — Danish Crown 🇩🇰
Frequently asked questions
Who is the parent company of Semper?
The parent company of Semper is Hero Group, a privately held company headquartered in Switzerland.
Is Semper Swedish or Swiss?
Semper originated in Sweden, but it is owned today by Hero Group, which is headquartered in Switzerland. So Semper is a Swedish-origin brand under Swiss ownership.
Since when has Hero Group owned Semper?
Hero Group has owned Semper since 2006.
Is Semper still owned by Hero Group?
Yes. As of 2 October 2026, Semper is still owned by Hero Group. The ownership record was last checked against primary sources on that date.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Hero Group — Annual Report 2025 — Hero AG, Annual report; retrieved 27 September 2026.
- [2] Hero Group history: An international house of brands 2000-2021 — Hero AG, Official document; retrieved 2 October 2026.
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