Who owns The Gut Stuff?

The Gut Stuff is owned by Hero Group (Switzerland), which has owned the brand since 22 April 2026.^[1][2]

This ownership is reported in official statements but has not yet been matched to a regulatory filing.

Evidence: Hero Group — Annual Report 2025, Hero AG. Last checked 2 October 2026.

Key facts

Current owner: Hero AG reported
Owned since: 22 April 2026
Owner HQ: 🇨🇭 Switzerland, Lenzburg
Origin: 🇬🇧 United Kingdom, London
Category: Food › Snacks › Snack bars
Trademark registrant: The Gut Stuff Limited (USPTO)
Last verified: 2 October 2026 · 3 sources

About The Gut Stuff

The Gut Stuff is a London company selling snacks and soft drinks aimed at gut health and fibre intake, founded by the Scottish twins Lisa and Alana Macfarlane. Hero bought it on 22 April 2026 for an undisclosed sum, describing gut health as a small but growing trend within better snacking; the founders and the staff stayed with the business.

Trademark record for The Gut Stuff

The USPTO record for the The Gut Stuff mark lists The Gut Stuff Limited as the owner of record (serial number 79357014). A trademark is often held by a group company rather than the listed parent, so the registrant's name can differ from the owner named above.^[3]

Ownership timeline of The Gut Stuff

2026 – present Hero Group ^[1][2] reported

Where The Gut Stuff sits in Hero Group

Controlling ownership as of 2026-10-16. Brands grouped under the entity that owns them; large groups are collapsed.

Open the full Hero Group ownership tree →

See the full Hero Group brand portfolio (16) →

Other brands owned by Hero Group

Hero Group controls 16 brands on Brandtree, 16 of them in food.

Also in food

All Hero Group brands →

Other brands in snack bars, and who owns them

Hero Group has more brands in snack bars on Brandtree than any other owner: 4 of 15.

Brand	Owner	Owner based in
KIND	Mars	🇺🇸 United States
Larabar	General Mills	🇺🇸 United States
Rawbite	Bahlsen	🇩🇪 Germany
Mizo Túró Rudi	Bonafarm	🇭🇺 Hungary
Goûter	Faffa Food	🇪🇹 Ethiopia
BEAR	Lotus Bakeries	🇧🇪 Belgium
Clif Bar	Mondelēz	🇺🇸 United States
Quaker Chewy	PepsiCo	🇺🇸 United States

Every brand in snack bars and its owner →

About the owner: Hero Group

Hero Group is a privately held company headquartered in Lenzburg, Switzerland, founded in 1886. Brandtree records 16 brands under its control.

Hero is a privately held Swiss food company founded in 1886 in Lenzburg, where its headquarters still are. Arend Oetker acquired a majority shareholding in 1995 and a member of the Oetker family sits on its board. It reported net sales of CHF 1,187 million in 2025 across three categories: Better Snacking, Naturally Good Food, which holds the jams it has made for more than a century, and Others, which holds baby and toddler milk. The Hero 2035 strategy introduced in 2025 committed the group to snacking, and its purchases have followed it: Deliciously Ella in 2024, the Brazilian snack brand Pinati in 2025 and The Gut Stuff in 2026.

Hero Group: full profile, brands and acquisition history →

🇬🇧 The Gut Stuff and other British brands

Brandtree records a controlling owner for 543 brands that began in the United Kingdom. 282 of them (52%) are now controlled by a company headquartered in another country, The Gut Stuff among them.

A.1. — Kraft Heinz 🇺🇸
Aero — Nestlé 🇨🇭
Altoids — Mars 🇺🇸
Ambrosia — Premier Foods 🇬🇧
Aunt Bessie's — Nomad Foods 🇬🇧
BEAR — Lotus Bakeries 🇧🇪

All British brands and who owns them →

Frequently asked questions

Who is the parent company of The Gut Stuff?

The parent company of The Gut Stuff is Hero Group, a privately held company headquartered in Switzerland.

Is The Gut Stuff British or Swiss?

The Gut Stuff originated in the United Kingdom, but it is owned today by Hero Group, which is headquartered in Switzerland. So The Gut Stuff is a British-origin brand under Swiss ownership.

Since when has Hero Group owned The Gut Stuff?

Hero Group has owned The Gut Stuff since 22 April 2026.

Is The Gut Stuff still owned by Hero Group?

Yes. As of 2 October 2026, The Gut Stuff is still owned by Hero Group. The ownership record was last checked against primary sources on that date.

Sources (3) & corrections

Last verified 2 October 2026. Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.

[1] Hero Group — Annual Report 2025 — Hero AG, Annual report; retrieved 27 September 2026.
[2] Hero acquires UK snacking firm ‘The Gut Stuff’ — Hero AG, Official press release, published 22 April 2026; retrieved 27 September 2026.
[3] USPTO: THE GUT STUFF, serial 79357014 — United States Patent and Trademark Office, Trademark registry; retrieved 2 October 2026.

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