Who owns Vitrac?
Vitrac is owned by Hero Group (Switzerland), which has owned the brand since 2005.[1][2]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Hero Group — Annual Report 2025, Hero AG. Last checked .
Key facts
- Current owner
- Hero AG reported
- Owned since
- Owner HQ
- 🇨🇭 Switzerland, Lenzburg
- Origin
- 🇪🇬 Egypt, Cairo
- Founded
- 1981
- Category
- Food › Condiments, sauces & seasonings › Sweet spreads & nut butters
- Last verified
- · 3 sources
About Vitrac
Vitrac is the Egyptian jam brand Hero owns through Hero Nutritional Food Industries, its wholly owned Cairo company and one of the group's production sites. Egypt is one of the emerging markets where Hero concentrates on spreads and on baby and toddler milk, and where it also relaunched its Hero Delicia spreads brand in 2025.
Ownership timeline of Vitrac
- 2005 – present Hero Group [1][2] reported
Where Vitrac sits in Hero Group
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Hero Group ownership tree →
See the full Hero Group brand portfolio (16) →
Other brands owned by Hero Group
Hero Group controls 16 brands on Brandtree, 16 of them in food.
Also in food
- Baby Gourmet
- Beech-Nut
- Corny (1984)
- Deliciously Ella
- Freche Freunde
- Goodies (2024)
- Hero (1910)
- Hero Baby (1985)
- Hero Solo
- Organix
- Queensberry (1988)
- Schwartau
- Semper
- Sunar
- The Gut Stuff
Other brands in sweet spreads & nut butters, and who owns them
The 35 brands in sweet spreads & nut butters on Brandtree belong to 24 owners. The largest is Halwani Bros, with 4; Hero Group has 4.
| Brand | Owner | Owner based in |
|---|---|---|
| Halwani Brothers | Halwani Bros | 🇸🇦 Saudi Arabia |
| Maple Grove Farms | B&G Foods | 🇺🇸 United States |
| Bega Peanut Butter | Bega | 🇦🇺 Australia |
| Jif | J.M. Smucker | 🇺🇸 United States |
| Chocolion | Patisen | 🇸🇳 Senegal |
| Highland Sugarworks | Rogers Sugar | 🇨🇦 Canada |
| Matina | Cevital Agro-Industrie | 🇩🇿 Algeria |
| Comvita | Comvita | 🇳🇿 New Zealand |
About the owner: Hero Group
Hero Group is a privately held company headquartered in Lenzburg, Switzerland, founded in 1886. Brandtree records 16 brands under its control.
Hero is a privately held Swiss food company founded in 1886 in Lenzburg, where its headquarters still are. Arend Oetker acquired a majority shareholding in 1995 and a member of the Oetker family sits on its board. It reported net sales of CHF 1,187 million in 2025 across three categories: Better Snacking, Naturally Good Food, which holds the jams it has made for more than a century, and Others, which holds baby and toddler milk. The Hero 2035 strategy introduced in 2025 committed the group to snacking, and its purchases have followed it: Deliciously Ella in 2024, the Brazilian snack brand Pinati in 2025 and The Gut Stuff in 2026.
🇪🇬 Vitrac and other Egyptian brands
Brandtree records a controlling owner for 45 brands that began in Egypt. 8 of them (18%) are now controlled by a company headquartered in another country, Vitrac among them.
Frequently asked questions
Who is the parent company of Vitrac?
The parent company of Vitrac is Hero Group, a privately held company headquartered in Switzerland.
Is Vitrac Egyptian or Swiss?
Vitrac originated in Egypt in 1981, but it is owned today by Hero Group, which is headquartered in Switzerland. So Vitrac is an Egyptian-origin brand under Swiss ownership.
Since when has Hero Group owned Vitrac?
Hero Group has owned Vitrac since 2005.
Is Vitrac still owned by Hero Group?
Yes. As of 2 October 2026, Vitrac is still owned by Hero Group. The ownership record was last checked against primary sources on that date.
Sources (3) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Hero Group — Annual Report 2025 — Hero AG, Annual report; retrieved 27 September 2026.
- [2] Hero Group history: An international house of brands 2000-2021 — Hero AG, Official document; retrieved 2 October 2026.
- [3] Hero Group history: Hero under the Oetker stewardship 1973-1999 — Hero AG, Official document; retrieved 2 October 2026.
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