Who owns Hero?
Hero is owned by Hero Group (Switzerland).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Hero Group — Annual Report 2025, Hero AG. Last checked .
Key facts
- Current owner
- Hero AG reported
- Owner HQ
- 🇨🇭 Switzerland, Lenzburg
- Origin
- 🇨🇭 Switzerland
- Founded
- 1910
- Category
- Food › Condiments, sauces & seasonings › Sweet spreads & nut butters
- Trademark registrant
- HERO AG (USPTO)
- Last verified
- · 5 sources
About Hero
Hero is the jam and spreads brand that carries the name of the company founded at Lenzburg in 1886, and the group has been making jam for more than a hundred years. It is sold as Hero Temporada in Spain, relaunched in 2025, and as Hero Delicia in Egypt, and its Better For You range of Zero and reduced-sugar recipes, on sale since 2019, is the fastest-growing part of the category.
Trademark record for Hero
The USPTO record for the Hero mark lists HERO AG as the owner of record (serial number 71634241). A trademark is often held by a group company rather than the listed parent, so the registrant's name can differ from the owner named above.[4]
Ownership timeline of Hero
- Current owner Hero Group [1] reported
Where Hero sits in Hero Group
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Hero Group ownership tree →
See the full Hero Group brand portfolio (16) →
Other brands owned by Hero Group
Hero Group controls 16 brands on Brandtree, 16 of them in food.
Also in food
- Baby Gourmet
- Beech-Nut
- Corny (1984)
- Deliciously Ella
- Freche Freunde
- Goodies (2024)
- Hero Baby (1985)
- Hero Solo
- Organix
- Queensberry (1988)
- Schwartau
- Semper
- Sunar
- The Gut Stuff
- Vitrac (1981)
Other brands in sweet spreads & nut butters, and who owns them
The 35 brands in sweet spreads & nut butters on Brandtree belong to 24 owners. The largest is Halwani Bros, with 4; Hero Group has 4.
| Brand | Owner | Owner based in |
|---|---|---|
| Halwani Brothers | Halwani Bros | 🇸🇦 Saudi Arabia |
| Maple Grove Farms | B&G Foods | 🇺🇸 United States |
| Bega Peanut Butter | Bega | 🇦🇺 Australia |
| Jif | J.M. Smucker | 🇺🇸 United States |
| Chocolion | Patisen | 🇸🇳 Senegal |
| Highland Sugarworks | Rogers Sugar | 🇨🇦 Canada |
| Matina | Cevital Agro-Industrie | 🇩🇿 Algeria |
| Comvita | Comvita | 🇳🇿 New Zealand |
About the owner: Hero Group
Hero Group is a privately held company headquartered in Lenzburg, Switzerland, founded in 1886. Brandtree records 16 brands under its control.
Hero is a privately held Swiss food company founded in 1886 in Lenzburg, where its headquarters still are. Arend Oetker acquired a majority shareholding in 1995 and a member of the Oetker family sits on its board. It reported net sales of CHF 1,187 million in 2025 across three categories: Better Snacking, Naturally Good Food, which holds the jams it has made for more than a century, and Others, which holds baby and toddler milk. The Hero 2035 strategy introduced in 2025 committed the group to snacking, and its purchases have followed it: Deliciously Ella in 2024, the Brazilian snack brand Pinati in 2025 and The Gut Stuff in 2026.
🇨🇭 Hero and other Swiss brands
Brandtree records a controlling owner for 114 brands that began in Switzerland. 33 of them (29%) are now controlled by a company headquartered in another country; Hero is not one of them.
Official recalls involving Hero products
1 recall notice from government regulators matched to Hero. Each applies to the specific products, sizes and lot codes named in the notice, not to every product sold under the name.
- Hero Fire Spray Canisters — CPSC,
Reason given: The recalled fire spray canister can deteriorate overtime, causing it to rupture and fail to operate during a fire, posing the risk of serious injury or death from fire and burn…
Recalling firm: Prepared Hero
Matched automatically from FDA, USDA FSIS, UK Food Standards Agency and CPSC records only when the recalling firm corresponds to this ownership record and, for a brand, the brand name appears in the product description. Check the linked notice for exact products and lots. Method.
Frequently asked questions
Who is the parent company of Hero?
The parent company of Hero is Hero Group, a privately held company headquartered in Switzerland.
Is Hero Swiss?
Yes. Hero originated in Switzerland in 1910 and its owner, Hero Group, is also headquartered in Switzerland.
Is Hero still owned by Hero Group?
Yes. As of 2 October 2026, Hero is still owned by Hero Group. The ownership record was last checked against primary sources on that date.
Sources (5) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Hero Group — Annual Report 2025 — Hero AG, Annual report; retrieved 27 September 2026.
- [2] Hero Group — more than 135 years of conserving the goodness of nature — Hero AG, Official document; retrieved 27 September 2026.
- [3] Hero Group — committed to consumers, our brands — Hero AG, Official document; retrieved 27 September 2026.
- [4] USPTO: HERO, serial 71634241 — United States Patent and Trademark Office, Trademark registry; retrieved 2 October 2026.
- [5] Hero Group history: The foundations are laid 1886-1935 — Hero AG, Official document; retrieved 2 October 2026.
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