Who owns Goldfish?
Goldfish is owned by Campbell's (the United States, NASDAQ: CPB).[1]
Evidence: The Campbell's Company Annual Report on Form 10-K filed 2026-09-24, SEC EDGAR, 24 September 2026. Verified from filings; last checked .
Key facts
- Current owner
- The Campbell's Company verified
- Owner HQ
- 🇺🇸 United States, Camden, New Jersey
- Origin
- 🇨🇭 Switzerland
- Founded
- 1958
- Category
- Food › Snacks › Cookies & crackers
- Parent ticker
- NASDAQ: CPB
- Last verified
- · 1 sources
About Goldfish
Goldfish crackers were created in Switzerland in 1958 and licensed to Pepperidge Farm in 1962, whose founder saw them on a European trip. The smile was added to the fish in 1997. It is one of the largest cracker brands in the United States and a fixture of American children's lunches.
What Campbell's's annual report says about Goldfish
Sentences about Goldfish from Campbell's's latest annual filing[1], copied word for word.
Excluding the impact from the divestiture of the Pop Secret popcorn business and the benefit of the additional week, sales decreased due to declines in third-party partner brands and contract manufacturing, Goldfish crackers, Snyder's of Hanover pretzels, Lance sandwich crackers, fresh bakery and Pepperidge Farm cookies.
How often Campbell's names Goldfish in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named less often than it was three years earlier.
Ownership timeline of Goldfish
- Current owner Campbell's [1] verified
Where Goldfish sits in Campbell's
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Campbell's ownership tree →
See the full Campbell's brand portfolio (15) →
Other brands owned by Campbell's
Campbell's controls 15 brands on Brandtree, 14 of them in food.
Also in food
- Campbell's (1897)
- Cape Cod (1980)
- Kettle Brand (1978)
- Lance (1913)
- Late July (2003)
- Michael Angelo's (1993)
- Noosa (2010)
- Pepperidge Farm (1937)
- Pop Secret (1984)
- Prego (1981)
- Rao's Homemade (1992)
- Snyder's of Hanover (1909)
- Swanson (1899)
Other brands in cookies & crackers, and who owns them
The 137 brands in cookies & crackers on Brandtree belong to 55 owners. The largest is Valeo Foods, with 13; Campbell's has 3.
| Brand | Owner | Owner based in |
|---|---|---|
| Andante | Valeo Foods | 🇮🇪 Ireland |
| belVita | Mondelēz | 🇺🇸 United States |
| Choco Mucho | Rebisco | 🇵🇭 Philippines |
| Eti Burçak | Eti | 🇹🇷 Turkey |
| emNAU | Paradise Foods | 🇵🇬 Papua New Guinea |
| Fortaleza | M. Dias Branco | 🇧🇷 Brazil |
| Biskrem | Ülker Bisküvi | 🇹🇷 Turkey |
| Bourbon | Britannia | 🇮🇳 India |
About the owner: Campbell's
Campbell's is a publicly listed company headquartered in Camden, New Jersey, United States, founded in 1869. Brandtree records 15 brands under its control, and it is listed as NASDAQ: CPB.
Campbell's was founded in Camden, New Jersey in 1869 and made its name with condensed soup, invented in 1897 by a chemist who realised that removing the water halved the shipping cost. It renamed itself from Campbell Soup Company in 2024 to reflect that snacks now generate about half its revenue.
🇨🇭 Goldfish and other Swiss brands
Brandtree records a controlling owner for 128 brands that began in Switzerland. 35 of them (27%) are now controlled by a company headquartered in another country, Goldfish among them.
Frequently asked questions
Who is the parent company of Goldfish?
The parent company of Goldfish is Campbell's, a publicly listed company headquartered in the United States.
Is Goldfish Swiss or American?
Goldfish originated in Switzerland in 1958, but it is owned today by Campbell's, which is headquartered in the United States. So Goldfish is a Swiss-origin brand under American ownership.
Is Goldfish still owned by Campbell's?
Yes. As of 9 October 2026, Goldfish is still owned by Campbell's. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] The Campbell's Company Annual Report on Form 10-K filed 2026-09-24 — SEC EDGAR, SEC Form 10-K, published 24 September 2026; retrieved 24 September 2026.
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