Snyder's of Hanover is owned by Campbell's (the United States, NASDAQ: CPB), which acquired the brand on 26 March 2018 from Snyder's-Lance, as part of a $6.1 billion deal that also included Lance, Cape Cod and Kettle Brand.[1][2] Before Campbell's, Snyder's of Hanover was owned by Snyder's-Lance from 2010 to 2018.[2]
Evidence: The Campbell's Company Annual Report on Form 10-K filed 2026-09-24, SEC EDGAR, 24 September 2026. Verified from filings; last checked .
Snyder's of Hanover makes pretzels in the Pennsylvania town where German settlers established the American pretzel trade, and its sourdough hard pretzels and flavoured pretzel pieces lead that category. Campbell's acquired parent Snyder's-Lance in 2018 for $6.1 billion.
Sentences about Snyder's of Hanover from Campbell's's latest annual filing[1], copied word for word.
In the third quarter of 2025, we performed an interim impairment assessment on the Snyder's of Hanover trademark within the Snacks segment and recognized an impairment charge of $150 million on the trademark.
Excluding the impact from the divestiture of the Pop Secret popcorn business and the benefit of the additional week, sales decreased due to declines in third-party partner brands and contract manufacturing, Goldfish crackers, Snyder's of Hanover pretzels, Lance sandwich crackers, fresh bakery and Pepperidge Farm cookies.
During the third quarter of 2025, we performed an interim impairment assessment on the Snyder's of Hanover trademark within our Snacks segment as our sales and operating performance were below expectations.
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named more often than it was three years earlier.
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Campbell's ownership tree →
See the full Campbell's brand portfolio (15) →
Campbell's controls 15 brands on Brandtree, 14 of them in food.
The 100 brands in salty snacks on Brandtree belong to 47 owners. The largest is PepsiCo, with 12; Campbell's has 5.
| Brand | Owner | Owner based in |
|---|---|---|
| Cheetos | PepsiCo | 🇺🇸 United States |
| Calbee Potato Chips | Calbee | 🇯🇵 Japan |
| Boyki | Siantar Top | 🇮🇩 Indonesia |
| Bonitas | Vitaminka | 🇲🇰 North Macedonia |
| Act II | Conagra Brands | 🇺🇸 United States |
| Diana | Diana | 🇸🇻 El Salvador |
| Chiki | Indofood | 🇮🇩 Indonesia |
| Cuttlefish Peanut Balls | Orion | 🇰🇷 South Korea |
Campbell's is a publicly listed company headquartered in Camden, New Jersey, United States, founded in 1869. Brandtree records 15 brands under its control, and it is listed as NASDAQ: CPB.
Campbell's was founded in Camden, New Jersey in 1869 and made its name with condensed soup, invented in 1897 by a chemist who realised that removing the water halved the shipping cost. It renamed itself from Campbell Soup Company in 2024 to reflect that snacks now generate about half its revenue.
Brandtree records a controlling owner for 2,549 brands that began in the United States. 478 of them (19%) are now controlled by a company headquartered in another country; Snyder's of Hanover is not one of them.
Campbell's bought snack maker Snyder's-Lance for $50 per share in cash, roughly doubling the size of its snacks business and moving the company away from its dependence on condensed soup, a category in long-term decline.
The parent company of Snyder's of Hanover is Campbell's, a publicly listed company headquartered in the United States.
Yes. Snyder's of Hanover originated in the United States in 1909 and its owner, Campbell's, is also headquartered in the United States.
Campbell's completed its acquisition of Snyder's of Hanover on 26 March 2018, after announcing the deal on 18 December 2017. The deal, which also included Lance, Cape Cod and Kettle Brand, was valued at $6.1 billion (enterprise value).
Before Campbell's, Snyder's of Hanover was owned by Snyder's-Lance from 2010 until 2018.
Yes. As of 9 October 2026, Snyder's of Hanover is still owned by Campbell's. The ownership record was last checked against primary sources on that date.
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
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