Kettle Brand is owned by Campbell's (the United States, NASDAQ: CPB), which acquired the brand on 26 March 2018 from Snyder's-Lance, as part of a $6.1 billion deal that also included Snyder's of Hanover, Lance and Cape Cod.[1][2] Before Campbell's, Kettle Brand was owned by Snyder's-Lance from 2016 to 2018.[2]
Evidence: The Campbell's Company Annual Report on Form 10-K filed 2026-09-24, SEC EDGAR, 24 September 2026. Verified from filings; last checked .
Kettle Brand was founded in Oregon in 1978 and helped create the premium crisp segment in the United States, using thicker slices and batch frying. It came to Campbell's through Snyder's-Lance, which had acquired it from private equity owners.
Sentences about Kettle Brand from Campbell's's latest annual filing[1], copied word for word.
In the fourth quarter of 2026, based on recent performance, we recognized impairment charges on the Kettle Brand and Cape Cod trademarks.
We recognized an impairment charge of $ 60 million on the Kettle Brand trademark, reducing the carrying value to $ 258 million, and an impairment charge of $ 57 million on the Cape Cod trademark, reducing the carrying value to $ 130 million.
As of August 2, 2026, the carrying value of indefinite-lived trademarks was $3.561 billion as detailed below: (Millions) Rao's $ 1,470 Snyder's of Hanover 470 Lance 350 Pace 292 Pacific Foods 280 Kettle Brand 258 Cape Cod 130 Various other Snacks (1) 311 Total $ 3,561 _____________________________________ (1) Includes the Late July and Allied brands trademarks.
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named more often than it was three years earlier.
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Campbell's ownership tree →
See the full Campbell's brand portfolio (15) →
Campbell's controls 15 brands on Brandtree, 14 of them in food.
The 100 brands in salty snacks on Brandtree belong to 47 owners. The largest is PepsiCo, with 12; Campbell's has 5.
| Brand | Owner | Owner based in |
|---|---|---|
| Cheetos | PepsiCo | 🇺🇸 United States |
| Calbee Potato Chips | Calbee | 🇯🇵 Japan |
| Boyki | Siantar Top | 🇮🇩 Indonesia |
| Bonitas | Vitaminka | 🇲🇰 North Macedonia |
| Act II | Conagra Brands | 🇺🇸 United States |
| Diana | Diana | 🇸🇻 El Salvador |
| Chiki | Indofood | 🇮🇩 Indonesia |
| Cuttlefish Peanut Balls | Orion | 🇰🇷 South Korea |
Campbell's is a publicly listed company headquartered in Camden, New Jersey, United States, founded in 1869. Brandtree records 15 brands under its control, and it is listed as NASDAQ: CPB.
Campbell's was founded in Camden, New Jersey in 1869 and made its name with condensed soup, invented in 1897 by a chemist who realised that removing the water halved the shipping cost. It renamed itself from Campbell Soup Company in 2024 to reflect that snacks now generate about half its revenue.
Brandtree records a controlling owner for 2,549 brands that began in the United States. 478 of them (19%) are now controlled by a company headquartered in another country; Kettle Brand is not one of them.
Campbell's bought snack maker Snyder's-Lance for $50 per share in cash, roughly doubling the size of its snacks business and moving the company away from its dependence on condensed soup, a category in long-term decline.
The parent company of Kettle Brand is Campbell's, a publicly listed company headquartered in the United States.
Yes. Kettle Brand originated in the United States in 1978 and its owner, Campbell's, is also headquartered in the United States.
Campbell's completed its acquisition of Kettle Brand on 26 March 2018, after announcing the deal on 18 December 2017. The deal, which also included Snyder's of Hanover, Lance and Cape Cod, was valued at $6.1 billion (enterprise value).
Before Campbell's, Kettle Brand was owned by Snyder's-Lance from 2016 until 2018.
Yes. As of 9 October 2026, Kettle Brand is still owned by Campbell's. The ownership record was last checked against primary sources on that date.
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
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