Who owns Bonitas?
Bonitas is owned by Vitaminka (North Macedonia, MSE: VITA).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Vitaminka — Products and brands, Vitaminka AD Prilep. Last checked .
Key facts
- Current owner
- Vitaminka AD Prilep reported
- Owner HQ
- 🇲🇰 North Macedonia, Prilep
- Origin
- 🇲🇰 North Macedonia, Prilep
- Category
- Food › Snacks › Salty snacks
- Parent ticker
- MSE: VITA
- Last verified
- · 1 sources
About Bonitas
Bonitas is Vitaminka's crisp brand, made from potato pellets rather than sliced potato and moulded into three-dimensional shapes. It is sold salted and in pepper, chicken, sour cream, chilli hot taco and chorizo flavours, the last of these named for kulen, the paprika sausage of the southern Balkans, which places the brand firmly in a regional rather than an international flavour vocabulary.
Ownership timeline of Bonitas
Where Bonitas sits in Vitaminka
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Vitaminka ownership tree →
See the full Vitaminka brand portfolio (15) →
Other brands owned by Vitaminka
Vitaminka controls 15 brands on Brandtree, 14 of them in food.
Also in food
Other brands in salty snacks, and who owns them
The 100 brands in salty snacks on Brandtree belong to 48 owners. The largest is PepsiCo, with 12; Vitaminka has 5.
| Brand | Owner | Owner based in |
|---|---|---|
| Cheetos | PepsiCo | 🇺🇸 United States |
| Calbee Potato Chips | Calbee | 🇯🇵 Japan |
| Boyki | Siantar Top | 🇮🇩 Indonesia |
| Cape Cod | Campbell's | 🇺🇸 United States |
| Act II | Conagra Brands | 🇺🇸 United States |
| Diana | Diana | 🇸🇻 El Salvador |
| Chiki | Indofood | 🇮🇩 Indonesia |
| Cuttlefish Peanut Balls | Orion | 🇰🇷 South Korea |
About the owner: Vitaminka
Vitaminka is a publicly listed company headquartered in Prilep, North Macedonia, founded in 1956. Brandtree records 15 brands under its control, and it is listed as MSE: VITA.
Vitaminka is a food manufacturer in Prilep, North Macedonia, founded in 1956 to grind red pepper and making nothing else for its first eighteen years. From 1974 it widened into snacks, chocolate, seasonings, sauces and instant drinks, and it now sells about 47 per cent of its annual production abroad, in roughly thirty countries. Its shares trade on the Macedonian Stock Exchange. The company treats Stobi Flips, a peanut-flavoured corn puff first made in Prilep in 1978, as its best-known product and calls it the most recognisable Macedonian brand.
🇲🇰 Bonitas and other Macedonian brands
Brandtree records a controlling owner for 25 brands that began in North Macedonia. All of them are controlled from North Macedonia.
- Becutan Kids Vits — Alkaloid 🇲🇰
- Alexandria — Tikveš 🇲🇰
- GRINI — Alkaloid 🇲🇰
- Zachinal — Alkaloid 🇲🇰
- Becutan — Alkaloid 🇲🇰
- Domaine Bela Voda — Tikveš 🇲🇰
Frequently asked questions
Who is the parent company of Bonitas?
The parent company of Bonitas is Vitaminka, a publicly listed company headquartered in North Macedonia.
Is Bonitas Macedonian?
Yes. Bonitas originated in North Macedonia and its owner, Vitaminka, is also headquartered in North Macedonia.
Is Bonitas still owned by Vitaminka?
Yes. As of 20 September 2026, Bonitas is still owned by Vitaminka. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Vitaminka — Products and brands — Vitaminka AD Prilep, Official document; retrieved 20 September 2026.
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