Who owns Diana?
Diana is owned by Productos Alimenticios Diana, S.A. de C.V. (El Salvador).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Diana — Nuestra Historia, Productos Alimenticios Diana, S.A. de C.V. Last checked .
Key facts
- Current owner
- Productos Alimenticios Diana, S.A. de C.V. reported
- Owner HQ
- 🇸🇻 El Salvador, San Salvador
- Origin
- 🇸🇻 El Salvador
- Founded
- 1951
- Category
- Food › Snacks › Salty snacks
- Last verified
- · 1 sources
About Diana
Diana is the flagship salty-snacks brand of the company of the same name, covering the corn- and wheat-based snacks shown on the company's own product pages: churritos, cheese-flavoured contornitos and quesitos, nachos, jalapeño-flavoured chips, seasoned palitos and salted peanuts, many also sold in a larger "MAX" pack format. The company describes itself, under this name, as El Salvador's leading maker of packaged snacks, tracing back to the caramel, salted peanuts, jellies and biscuits it first produced in 1952.
Ownership timeline of Diana
Where Diana sits in Diana
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Diana ownership tree →
See the full Diana brand portfolio (3) →
Other brands owned by Diana
Diana controls 3 brands on Brandtree, 3 of them in food.
Also in food
Other brands in salty snacks, and who owns them
The 100 brands in salty snacks on Brandtree belong to 48 owners. The largest is PepsiCo, with 12; Diana has 3.
| Brand | Owner | Owner based in |
|---|---|---|
| Cheetos | PepsiCo | 🇺🇸 United States |
| Calbee Potato Chips | Calbee | 🇯🇵 Japan |
| Boyki | Siantar Top | 🇮🇩 Indonesia |
| Bonitas | Vitaminka | 🇲🇰 North Macedonia |
| Cape Cod | Campbell's | 🇺🇸 United States |
| Act II | Conagra Brands | 🇺🇸 United States |
| Chiki | Indofood | 🇮🇩 Indonesia |
| Cuttlefish Peanut Balls | Orion | 🇰🇷 South Korea |
About the owner: Diana
Diana is a privately held company headquartered in San Salvador, El Salvador, founded in 1951. Brandtree records 3 brands under its control.
Diana is a Salvadoran snack food company founded in 1951 by Max Olano and Pablo Tesak, who began hand-making candy and confectionery in a garage in San Salvador's Mugdán neighbourhood with fourteen employees. By the company's own account it now runs five plants and three peripheral manufacturing centres in El Salvador — including its own packaging converter, corn mill and palm-oil refinery — sells more than 50 brands across some 270 SKUs, and distributes to seven countries: El Salvador, Guatemala, Honduras, Nicaragua, Costa Rica, Belize and the United States, employing more than 4,000 people regionwide.
🇸🇻 Diana and other Salvadoran brands
Brandtree records a controlling owner for 5 brands that began in El Salvador. 2 of them (40%) are now controlled by a company headquartered in another country; Diana is not one of them.
- Pollo Indio — CMI 🇬🇹
- Banco Agrícola — Grupo Cibest 🇨🇴
Frequently asked questions
Who is the parent company of Diana?
The parent company of Diana is Productos Alimenticios Diana, S.A. de C.V., a privately held company headquartered in El Salvador.
Is Diana Salvadoran?
Yes. Diana originated in El Salvador in 1951 and its owner, Productos Alimenticios Diana, S.A. de C.V., is also headquartered in El Salvador.
Is Diana still owned by Productos Alimenticios Diana, S.A. de C.V.?
Yes. As of 21 September 2026, Diana is still owned by Productos Alimenticios Diana, S.A. de C.V. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Diana — Nuestra Historia — Productos Alimenticios Diana, S.A. de C.V., Official document; retrieved 21 September 2026.
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