Diana: brands it owns and its ownership tree
Diana is a privately held company headquartered in San Salvador, El Salvador that owns 3 consumer brands.[1]
Diana is a Salvadoran snack food company founded in 1951 by Max Olano and Pablo Tesak, who began hand-making candy and confectionery in a garage in San Salvador's Mugdán neighbourhood with fourteen employees. By the company's own account it now runs five plants and three peripheral manufacturing centres in El Salvador — including its own packaging converter, corn mill and palm-oil refinery — sells more than 50 brands across some 270 SKUs, and distributes to seven countries: El Salvador, Guatemala, Honduras, Nicaragua, Costa Rica, Belize and the United States, employing more than 4,000 people regionwide.
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brands owned
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acquisitions recorded
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divestitures recorded
Company facts
- Legal name
- Productos Alimenticios Diana, S.A. de C.V. (also Alimentos Diana, Boquitas Diana)
- Type
- privately held company · see all privately held company owners
- Headquarters
- 🇸🇻 San Salvador, El Salvador
- Founded
- 1951
- Website
- www.productosdiana.com
- Last verified
- · 1 sources
Diana in numbers
- Diana owns 3 consumer brands tracked here across 1 top-level categories; the largest is food with 3 brands.[1]
Everything Diana owns
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Full-screen interactive tree →
Brand portfolio by category
Diana in the global legal-entity registry
The Global Legal Entity Identifier Foundation (GLEIF) keeps an open register of legal entities. Each entity reports its own parents. We show it as a cross-check on the ownership recorded on this page, which is built from filings.
- Legal entity identifier (LEI)
- 549300YHLE3P472V5G54
- Registered name
- PRODUCTOS ALIMENTICIOS DIANA, S.A. de C.V. (SV)
- Registration status
- Lapsed · record updated 4 August 2023
- Parent
- None named: it reports that it has no parent that consolidates its accounts.
- Retrieved
- · GLEIF record (JSON)
Frequently asked questions
What brands does Diana own?
Diana owns 3 consumer brands tracked here, including Diana, Orígenes and Toztecas.
Is Diana a Salvadoran company?
Yes. Diana is headquartered in San Salvador, El Salvador and was founded in 1951.
Who owns Diana?
Diana is privately held. Diana is a Salvadoran snack food company founded in 1951 by Max Olano and Pablo Tesak, who began hand-making candy and confectionery in a garage in San Salvador's Mugdán neighbourhood with fourteen employees.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Diana — Nuestra Historia — Productos Alimenticios Diana, S.A. de C.V., Official document; retrieved 21 September 2026.
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