Who owns Toztecas?
Toztecas is owned by Diana (El Salvador).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Diana — Nuestra Historia, Productos Alimenticios Diana, S.A. de C.V. Last checked .
Key facts
- Current owner
- Productos Alimenticios Diana, S.A. de C.V. reported
- Owner HQ
- 🇸🇻 El Salvador, San Salvador
- Origin
- 🇸🇻 El Salvador
- Category
- Food › Snacks › Salty snacks
- Last verified
- · 1 sources
About Toztecas
Toztecas is Diana's premium tortilla-style corn snack line, marketed on the company's own site under the tagline "la nueva dimensión del sabor" (the new dimension of flavour). It is positioned above the company's core Diana-branded snacks as a more elevated, differentiated flavour offering within the same salty-snacks category.
Ownership timeline of Toztecas
Where Toztecas sits in Diana
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Diana ownership tree →
See the full Diana brand portfolio (3) →
Other brands owned by Diana
Diana controls 3 brands on Brandtree, 3 of them in food.
Also in food
Other brands in salty snacks, and who owns them
The 100 brands in salty snacks on Brandtree belong to 48 owners. The largest is PepsiCo, with 12; Diana has 3.
| Brand | Owner | Owner based in |
|---|---|---|
| Cheetos | PepsiCo | 🇺🇸 United States |
| Calbee Potato Chips | Calbee | 🇯🇵 Japan |
| Boyki | Siantar Top | 🇮🇩 Indonesia |
| Bonitas | Vitaminka | 🇲🇰 North Macedonia |
| Cape Cod | Campbell's | 🇺🇸 United States |
| Act II | Conagra Brands | 🇺🇸 United States |
| Chiki | Indofood | 🇮🇩 Indonesia |
| Cuttlefish Peanut Balls | Orion | 🇰🇷 South Korea |
About the owner: Diana
Diana is a privately held company headquartered in San Salvador, El Salvador, founded in 1951. Brandtree records 3 brands under its control.
Diana is a Salvadoran snack food company founded in 1951 by Max Olano and Pablo Tesak, who began hand-making candy and confectionery in a garage in San Salvador's Mugdán neighbourhood with fourteen employees. By the company's own account it now runs five plants and three peripheral manufacturing centres in El Salvador — including its own packaging converter, corn mill and palm-oil refinery — sells more than 50 brands across some 270 SKUs, and distributes to seven countries: El Salvador, Guatemala, Honduras, Nicaragua, Costa Rica, Belize and the United States, employing more than 4,000 people regionwide.
🇸🇻 Toztecas and other Salvadoran brands
Brandtree records a controlling owner for 5 brands that began in El Salvador. 2 of them (40%) are now controlled by a company headquartered in another country; Toztecas is not one of them.
- Pollo Indio — CMI 🇬🇹
- Banco Agrícola — Grupo Cibest 🇨🇴
Frequently asked questions
Who is the parent company of Toztecas?
The parent company of Toztecas is Diana, a privately held company headquartered in El Salvador.
Is Toztecas Salvadoran?
Yes. Toztecas originated in El Salvador and its owner, Diana, is also headquartered in El Salvador.
Is Toztecas still owned by Diana?
Yes. As of 21 September 2026, Toztecas is still owned by Diana. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Diana — Nuestra Historia — Productos Alimenticios Diana, S.A. de C.V., Official document; retrieved 21 September 2026.
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