PepsiCo (NASDAQ: PEP) is a publicly listed company headquartered in Purchase, New York, United States that owns 30 consumer brands across 3 categories, and has 5 recorded transactions.[1]
PepsiCo was formed in 1965 by the merger of Pepsi-Cola and Frito-Lay. Roughly half its revenue comes from snacks rather than drinks, which distinguishes it from its main soft-drink competitor.
PepsiCo acquired Rockstar Energy for $3.85 billion, having distributed the brand in North America since 2009. It gave PepsiCo a wholly owned energy drink at a point when the category was growing faster than carbonated soft drinks.
PepsiCo acquired SodaStream for $144 per share in cash, about $3.2 billion. Buying a company whose product lets people make fizzy drinks at home was an unusual move for a business that sells them ready-made in cans.
Frito-Lay acquired Stacy's Pita Chips, started by a couple who had turned leftover pita from their sandwich cart into a snack. Baking rather than frying gave it a health positioning the rest of the snack aisle could not match. The price was not disclosed.
PepsiCo acquired The Quaker Oats Company in an all-stock merger, primarily to obtain Gatorade, which gave it the leading position in sports drinks. The Federal Trade Commission cleared the deal after a split vote, with a consent order restricting distribution arrangements.
PepsiCo spun off its restaurant business as Tricon Global Restaurants, taking KFC, Pizza Hut and Taco Bell out of the drinks and snacks company. PepsiCo had found that operating restaurants competed for capital with its packaged goods brands and complicated its relationships with other chains. Tricon renamed itself Yum! Brands in 2002.
PepsiCo controlled these 3 brands in the past. Each row shows when the ownership ended and who holds the brand now, so a page that once said PepsiCo owned it still shows why it no longer does.