Brandtree

When did PepsiCo buy and sell its brands?

PepsiCo has completed 4 recorded acquisitions and 1 divestiture or spin-off, spanning 1997 to 2020.

DateTypeAssetsCounterpartyValue
Mar 2020AcquisitionRockstar Energy$3.85bn
Dec 2018AcquisitionSodaStream$3.2bn
Nov 2005AcquisitionStacy'sundisclosed
Aug 2001AcquisitionGatorade, Quaker and Quaker ChewyQuaker Oats Company$13.4bn
Oct 1997Spin-offKFC, Pizza Hut and Taco BellYum! Brands

2020

Acquisition closed

PepsiCo acquires Rockstar Energy

PepsiCo acquired Rockstar Energy for $3.85 billion, having distributed the brand in North America since 2009. It gave PepsiCo a wholly owned energy drink at a point when the category was growing faster than carbonated soft drinks.

Value
$3.85bn
Buyer
PepsiCo
Seller
Regulatory
None recorded

2018

Acquisition closed

PepsiCo acquires SodaStream

PepsiCo acquired SodaStream for $144 per share in cash, about $3.2 billion. Buying a company whose product lets people make fizzy drinks at home was an unusual move for a business that sells them ready-made in cans.

Value
$3.2bn
Buyer
PepsiCo
Seller
Regulatory
None recorded

2005

Acquisition closed

PepsiCo acquires Stacy's

Frito-Lay acquired Stacy's Pita Chips, started by a couple who had turned leftover pita from their sandwich cart into a snack. Baking rather than frying gave it a health positioning the rest of the snack aisle could not match. The price was not disclosed.

Value
Undisclosed
Buyer
PepsiCo
Seller
Regulatory
None recorded

2001

Acquisition closed

PepsiCo acquires Gatorade, Quaker and Quaker Chewy

PepsiCo acquired The Quaker Oats Company in an all-stock merger, primarily to obtain Gatorade, which gave it the leading position in sports drinks. The Federal Trade Commission cleared the deal after a split vote, with a consent order restricting distribution arrangements.

Value
$13.4bn
Buyer
PepsiCo
Regulatory
None recorded

1997

Spin-off closed

KFC, Pizza Hut and Taco Bell separated from PepsiCo

PepsiCo spun off its restaurant business as Tricon Global Restaurants, taking KFC, Pizza Hut and Taco Bell out of the drinks and snacks company. PepsiCo had found that operating restaurants competed for capital with its packaged goods brands and complicated its relationships with other chains. Tricon renamed itself Yum! Brands in 2002.

Value
Seller
PepsiCo
Regulatory
None recorded

PepsiCo acquisitions on a timeline

Timeline of completed acquisitions by PepsiCo

Full chart with a text equivalent, free to republish with attribution.

Brands PepsiCo once owned

Ownership recorded here as having ended, whether or not a deal record with a filing behind it exists for the transfer.

BrandOwned fromUntilOwner today
Pizza Hut Nov 1977 Oct 1997 Yum! Brands
Taco Bell Jan 1978 Oct 1997 Yum! Brands
KFC Oct 1986 Oct 1997 Yum! Brands