PepsiCo acquires Rockstar Energy
PepsiCo acquired Rockstar Energy for $3.85 billion, having distributed the brand in North America since 2009. It gave PepsiCo a wholly owned energy drink at a point when the category was growing faster than carbonated soft drinks.
- Value
- $3.85bn
- Buyer
- PepsiCo
- Seller
- —
- Regulatory
- None recorded