Brandtree

Acquisition closed

PepsiCo acquires Rockstar Energy (2020)

PepsiCo completed the acquisition of Rockstar Energy on 11 March 2020 for $3.85 billion.[1]

PepsiCo acquired Rockstar Energy for $3.85 billion, having distributed the brand in North America since 2009. It gave PepsiCo a wholly owned energy drink at a point when the category was growing faster than carbonated soft drinks.

Deal facts

Announced
Closed
Value
$3.85 billion (enterprise value)
Buyer
PepsiCo
Seller
Assets
Rockstar Energy
Regulatory review
None recorded

Ownership changes recorded from this deal

OwnerOwnedRelationshipStakeFromTo
PepsiCoRockstar Energyowns100%2020-03-11present

Who owns Rockstar Energy today?

Sources (1) & corrections

Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.

  1. [1] PepsiCo, Inc. Form 8-K - acquisition of Rockstar Energy Beverages — SEC EDGAR, SEC Form 8-K, published 11 March 2020; retrieved 8 September 2026.

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