Rockstar Energy is owned by PepsiCo (the United States, NASDAQ: PEP), which acquired the brand on 11 March 2020.[1][2] Rockstar Energy was founded in 2001 in the United States and was independent until 2020.
Rockstar is an energy drink founded in 2001 and built through distribution deals and action-sports sponsorship. PepsiCo had distributed the brand for years before acquiring the company outright in March 2020 for $3.85 billion, giving it a wholly owned position in a category it had struggled to enter.
PepsiCo acquired Rockstar Energy for $3.85 billion, having distributed the brand in North America since 2009. It gave PepsiCo a wholly owned energy drink at a point when the category was growing faster than carbonated soft drinks.