Rockstar Energy is owned by PepsiCo (the United States, NASDAQ: PEP), which acquired the brand on 11 March 2020 for $3.85 billion.[1][2] Rockstar Energy was founded in 2001 in the United States and was independent until 2020.
Evidence: PepsiCo, Inc. Annual Report on Form 10-K filed 2026-02-03, SEC EDGAR, 3 February 2026. Verified from filings; last checked .
Rockstar is an energy drink founded in 2001 and built through distribution deals and action-sports sponsorship. PepsiCo had distributed the brand for years before acquiring the company outright in March 2020 for $3.85 billion, giving it a wholly owned position in a category it had struggled to enter.
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named less often than it was three years earlier.
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full PepsiCo ownership tree →
See the full PepsiCo brand portfolio (29) →
PepsiCo controls 29 brands on Brandtree, 12 of them in beverages.
The 44 brands in energy drinks on Brandtree belong to 34 owners. The largest is Monster Beverage, with 5.
| Brand | Owner | Owner based in |
|---|---|---|
| Bang Energy | Monster Beverage | 🇺🇸 United States |
| Climax | Heineken | 🇳🇱 Netherlands |
| M-150 | Osotspa | 🇹🇭 Thailand |
| Alani Nu | Celsius Holdings | 🇺🇸 United States |
| Baikal | Chernogolovka | 🇷🇺 Russia |
| Boost | A.G. Barr | 🇬🇧 United Kingdom |
| Volt | AJE | 🇵🇪 Peru |
| Collab | Bera | 🇮🇸 Iceland |
PepsiCo is a publicly listed company headquartered in Purchase, New York, United States, founded in 1965. Brandtree records 29 brands under its control, and it is listed as NASDAQ: PEP.
PepsiCo was formed in 1965 by the merger of Pepsi-Cola and Frito-Lay. Roughly half its revenue comes from snacks rather than drinks, which distinguishes it from its main soft-drink competitor.
Brandtree records a controlling owner for 2,549 brands that began in the United States. 478 of them (19%) are now controlled by a company headquartered in another country; Rockstar Energy is not one of them.
PepsiCo acquired Rockstar Energy for $3.85 billion, having distributed the brand in North America since 2009. It gave PepsiCo a wholly owned energy drink at a point when the category was growing faster than carbonated soft drinks.
The parent company of Rockstar Energy is PepsiCo, a publicly listed company headquartered in the United States.
Yes. Rockstar Energy originated in the United States in 2001 and its owner, PepsiCo, is also headquartered in the United States.
PepsiCo completed its acquisition of Rockstar Energy on 11 March 2020, after announcing the deal on 11 March 2020. The deal was valued at $3.85 billion (enterprise value).
Rockstar Energy was an independent company from its founding in 2001 until PepsiCo acquired it in 2020.
Yes. As of 16 September 2026, Rockstar Energy is still owned by PepsiCo. The ownership record was last checked against primary sources on that date.
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
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