Brandtree

Who owns Rockstar Energy?

Rockstar Energy is owned by PepsiCo (the United States, NASDAQ: PEP), which acquired the brand on 11 March 2020.[1][2] Rockstar Energy was founded in 2001 in the United States and was independent until 2020.

Key facts

Current owner
PepsiCo, Inc. verified
Owned since
· deal details
Acquisition price
$3.85 billion (enterprise value)
Previous owner
Independent (2001–2020)
Owner HQ
🇺🇸 United States, Purchase, New York
Origin
🇺🇸 United States
Founded
2001
Category
BeveragesSoft drinksEnergy drinks
Parent ticker
NASDAQ: PEP
Last verified
· 2 sources

About Rockstar Energy

Rockstar is an energy drink founded in 2001 and built through distribution deals and action-sports sponsorship. PepsiCo had distributed the brand for years before acquiring the company outright in March 2020 for $3.85 billion, giving it a wholly owned position in a category it had struggled to enter.

Ownership timeline of Rockstar Energy

Owners of Rockstar Energy from 2020 to 2026 PepsiCo 2020–present PepsiCo 20202021202220232024202520262027
  1. 2020 – present PepsiCo acquired 11 March 2020 [1][2] verified

Where Rockstar Energy sits in PepsiCo

Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.

Where Rockstar Energy sits in PepsiCo Tree of 30 brands under PepsiCo. PepsiCo Rockstar Energy 7UP Aquafina bubly Cheetos Diet Pepsi and 24 more

Open the full PepsiCo ownership tree →

Other brands owned by PepsiCo in beverages

See the full PepsiCo brand portfolio (30) →

Deals involving Rockstar Energy

Acquisition closed

PepsiCo acquires Rockstar Energy

PepsiCo acquired Rockstar Energy for $3.85 billion, having distributed the brand in North America since 2009. It gave PepsiCo a wholly owned energy drink at a point when the category was growing faster than carbonated soft drinks.

Value
$3.85bn
Buyer
PepsiCo
Seller
Regulatory
None recorded

Latest news about Rockstar Energy

No tagged news items yet. Headlines are added nightly from public feeds; only titles and links are stored.

Headlines link to the original publisher. Brandtree does not reproduce article text.

Frequently asked questions

Who is the parent company of Rockstar Energy?

The parent company of Rockstar Energy is PepsiCo, a publicly listed company headquartered in the United States.

Is Rockstar Energy American?

Yes. Rockstar Energy originated in the United States in 2001 and its owner, PepsiCo, is also headquartered in the United States.

When did PepsiCo buy Rockstar Energy?

PepsiCo completed its acquisition of Rockstar Energy on 11 March 2020, after announcing the deal on 11 March 2020.

Who owned Rockstar Energy before PepsiCo?

Rockstar Energy was an independent company from its founding in 2001 until PepsiCo acquired it in 2020.

Is Rockstar Energy still owned by PepsiCo?

Yes. As of 8 September 2026, Rockstar Energy is still owned by PepsiCo. The ownership record was last checked against primary sources on that date.

Sources (2) & corrections

Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.

  1. [1] PepsiCo, Inc. Annual Report on Form 10-K filed 2026-02-03 — SEC EDGAR, SEC Form 10-K, published 3 February 2026; retrieved 8 September 2026.
  2. [2] PepsiCo, Inc. Form 8-K - acquisition of Rockstar Energy Beverages — SEC EDGAR, SEC Form 8-K, published 11 March 2020; retrieved 8 September 2026.

Report a correction Opens a pre-filled GitHub issue. See our corrections policy.