Who owns Pepsi Max?
Pepsi Max is owned by PepsiCo (the United States, NASDAQ: PEP).[1]
Evidence: PepsiCo, Inc. Annual Report on Form 10-K filed 2026-02-03, SEC EDGAR, 3 February 2026. Verified from filings; last checked .
Key facts
- Current owner
- PepsiCo, Inc. verified
- Owner HQ
- 🇺🇸 United States, Purchase, New York
- Origin
- 🇬🇧 United Kingdom
- Founded
- 1993
- Category
- Beverages › Soft drinks › Cola
- Parent ticker
- NASDAQ: PEP
- Last verified
- · 1 sources
About Pepsi Max
Pepsi Max launched in 1993 aimed at men who avoided diet drinks, and is sold as Pepsi Zero Sugar in the United States. It contains more caffeine than regular Pepsi, which the branding around maximum taste has always implied. The two names for one product exist because the word diet carried a gendered association the company wanted to avoid.
How often PepsiCo names Pepsi Max in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named less often than it was three years earlier.
Ownership timeline of Pepsi Max
Where Pepsi Max sits in PepsiCo
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full PepsiCo ownership tree →
See the full PepsiCo brand portfolio (29) →
Other brands owned by PepsiCo
PepsiCo controls 29 brands on Brandtree, 12 of them in beverages.
Also in beverages
- 7UP (1929)
- Aquafina (1994)
- bubly (2018)
- Diet Pepsi (1964)
- Gatorade (1965)
- Mirinda (1959)
- Mountain Dew (1940)
- Pepsi (1893)
- Propel (2000)
- Rockstar Energy (2001)
- Starry (2023)
Founded in the 1990s
Other brands in cola, and who owns them
The 23 brands in cola on Brandtree belong to 12 owners. The largest is Coca-Cola, with 5; PepsiCo has 3.
| Brand | Owner | Owner based in |
|---|---|---|
| Coca-Cola | Coca-Cola | 🇺🇸 United States |
| Coca-Cola Almaty Bottlers | Coca-Cola İçecek | 🇹🇷 Turkey |
| BIG Cola | AJE | 🇵🇪 Peru |
| Hamoud Cola | Hamoud Boualem | 🇩🇿 Algeria |
| Kofola | Kofola | 🇨🇿 Czech Republic |
| Smart Cola | Obolon | 🇺🇦 Ukraine |
| Jolly Cola | Olvi | 🇫🇮 Finland |
| Maxx Cola | PRAN-RFL | 🇧🇩 Bangladesh |
About the owner: PepsiCo
PepsiCo is a publicly listed company headquartered in Purchase, New York, United States, founded in 1965. Brandtree records 29 brands under its control, and it is listed as NASDAQ: PEP.
PepsiCo was formed in 1965 by the merger of Pepsi-Cola and Frito-Lay. Roughly half its revenue comes from snacks rather than drinks, which distinguishes it from its main soft-drink competitor.
🇬🇧 Pepsi Max and other British brands
Brandtree records a controlling owner for 552 brands that began in the United Kingdom. 291 of them (53%) are now controlled by a company headquartered in another country, Pepsi Max among them.
- Badger — Hall & Woodhouse 🇬🇧
- Balblair — ThaiBev 🇹🇭
- Beefeater — Pernod Ricard 🇫🇷
- Bishops Finger — Shepherd Neame 🇬🇧
- Bombay Sapphire — Bacardi 🇧🇲
- Boost — A.G. Barr 🇬🇧
Frequently asked questions
Who is the parent company of Pepsi Max?
The parent company of Pepsi Max is PepsiCo, a publicly listed company headquartered in the United States.
Is Pepsi Max British or American?
Pepsi Max originated in the United Kingdom in 1993, but it is owned today by PepsiCo, which is headquartered in the United States. So Pepsi Max is a British-origin brand under American ownership.
Is Pepsi Max still owned by PepsiCo?
Yes. As of 16 September 2026, Pepsi Max is still owned by PepsiCo. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] PepsiCo, Inc. Annual Report on Form 10-K filed 2026-02-03 — SEC EDGAR, SEC Form 10-K, published 3 February 2026; retrieved 16 September 2026.
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